September 4, 2012, Kadin Children's Products 2013 "qualitative change - create the future" spring and summer new conference was held at the headquarters. The conference revolved around the launch of Kadin's spring and summer 2013 new products and the 2013 annual marketing research of the Kadan children's products. The guests on the scene not only experienced the spring and summer 2013 in advance through the wonderful catwalk of more than 20 small models Trendy atmosphere, but also in the marketing seminar saw Kadin children's products 2013 brand blueprint. Kadin Children's Products 2013 spring and summer new conference scene "Kadin children's products is a focus on children's products business, the company has always insisted since the establishment of 'people-oriented' as the brand's core competitiveness in the development of children's products' terminal era 'On the occasion of arrival, Kadin Children's Products will be' qualitative change 'as a work-oriented, by improving product quality, optimizing terminal services and promote the refinement of business management, and thus protect the healthy development of the brand, the brand maintained an annual growth rate of 30% or more "Kadin (Fujian) Children's Products Co., Ltd. Chairman Huang Bingnan said. Mr. Huang Bingnan, chairman of Kadin Children's Products and Mr. Huang Chengcai, the general manager and Mr. Zhu Shaoxiong, director of marketing, interpret international trends to create self-fashion Kadin Through the interpretation of international trend of children's products, and then into the product design, Kadin children's products The brand's own fashion style. At the press conference, Professor Jiang Zhiqun, a professor of Beijing Institute of Clothing Technology and a designer clothing designer for Kadin Kids, released the trend of children's shoes and apparel in spring and summer of 2013. At the conference, Jiang Zhiqun, professor of fashion design consultant at Kadin Children's Products, believes that Maya civilization will affect the fashion trends of 2013 in a certain extent. Professor Jiang will be the spring and summer of next year's popular trend is divided into dawn, purely clear environment, the marginalized groups and the new utopia four themes. "The four themes breeze the elements of elegance, liveliness, innocence, fashion, etc. Through the control of product fabrics and the design of product details, each theme, or elegant or gorgeous serious, will present a childlike innocent style. Professor Jiang said. In view of the above international trend of interpretation, in the spring and summer 2013 new product introduction, is not difficult to see a variety of fashion elements in the product. Kadin Children's Products R & D Center Director Yu Binqiu explained Kadin spring and summer 2013 new colors in the grasp of fashion, fabric selection, spring and summer 2013 product planning, crushing, point of pulp and other technological innovation will be International trend of the elements of an effective integration. Refinement of management to achieve the Kadin brand "qualitative change" Kadin children's products in 2012 proposed a "wise win" strategy, and achieved great results. First of all to achieve the product from racing style to fashion style change, while the adjustment of product structure led to greatly enhance the terminal operating capacity. And including television, newspapers, Internet, including the full range of three-dimensional communication also increased brand awareness and reputation. The advantages of scientific research of 8 national patents laid a key role for Kadin's children's products in the industry. Kadin Children's Products 2013 spring and summer new conference company leaders and catwalks model photo based on previous achievements, Kadin (Fujian) Co., Ltd. Huang Chengcai, general manager of children's products, with the current garment industry market environment and the card Ding brand development status in the coming days Kadin children's products will be integrated before the advanced production management experience and actively establish a learning management production team to achieve Kadin children's products in the production, management, service and other breakthroughs. "At present, Kadin Children's Products will be devoted to realizing a full range of 'qualitative change'." Huang Chengcai said in the brand's 2013 enterprise development plan that enterprises will take the following aspects from channel laying, terminal training, enterprise management, product planning and team building Starting, the full implementation of refined management. The Kadin children's products will also be to improve the quality of the terminal store as the core, a series of adjustments. For example, the terminal to the high-level business district migration, more open big shop, improve service quality to increase single store benefits and so on. Kadin Children's Products Marketing Director Zhu Shaoxiong Analysis: The current children's products industry, front-line international brands account for about 35% of the national market share (mainly in first-tier cities), children's products derived from adult clothing brands accounted for 15% (mainly Distributed in the second and third tier cities), traditional children's products account for about 50% (mainly in second and third tier cities). As a young brand full of vision and dreams, Kadin has more than 2,000 stores built into a strong marketing network and advanced independent research and development capabilities. In the new year, Kadin will work hard to achieve the annual sales target by improving the database information, perfecting the marketing center and establishing the talent echelon. Insiders asserted that the children's products industry outlook is still to be underestimated, and the brand's life cycle and overall competitiveness determines the change of the brand's market share. Kadin children's products after six years of rapid development, is now facing the market intensive problem, just in time for the brand in 2013 launched a refined management strategy, I believe Kadin children's products to "qualitative change" to create the future just around the corner.
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