In the first half of the year, clothing retail was "stressful"

Although the apparel retail market picked up in the second quarter, it failed to reverse the decline in the entire first half of the year. Recently, the China National Business Information Center's statistics on 100 key large-scale retail enterprises nationwide showed that in the first half of the year, the overall sales growth of the domestic apparel market was only 9.82%, which was a drop of 12% compared with the same period of last year. On the other hand, at the same time as sales performance has fallen, rental of shops has risen and it has become another "big mountain" in the clothing brand. Recently, many clothing brand listed companies announced that their performance in the first half of this year was not optimistic.

Clothing retail sales only increased by 0.99% in the first half

Statistics from the China National Business Information Center show that from January to June this year, the cumulative retail sales of apparel goods increased by 9.82%. Although the growth rate of 21.81% over the same period of last year was slowed by about 12%, it was noticeable from January to February this year. Narrowed. It is worth noting that from January to June this year, the cumulative increase in retail sales of apparel products was only 0.99%. This means that the increase in the retail sales of apparel goods is mostly driven by the rise in apparel prices. This reporter learned that in the first half of last year, the accumulative growth of retail sales of apparel products was all above 20%, and the growth rate in the first half of this year has not yet exceeded 10%. However, starting from the second quarter, clothing retail sales began to rebound. Analysts believe that major shopping malls take holidays as an opportunity, and continuous promotion efforts are the main reason for sales growth.

However, profits have been running but the rental growth of shops has slowed down on the one hand, and on the other hand, the rise in retail rents has started to permeate the entire apparel industry. Recently, a number of clothing brand listed companies announced that their performance in the first half of this year was not optimistic. Volkswagen leisure brand Semima Garments (002563) announced the first half of 2012 performance report a few days ago, net profit is expected to decline by 35% to 45% in the first half of the year; high-end menswear Hinnor (002485) also lowered its performance expectation, net profit growth is expected from 20% ~50% is reduced from 0 to 20%. The rental of high-quality shops has been rising steadily, and the ability of domestic apparel brands to operate has been greatly challenged.

According to the latest survey results of the China Shopping Center Industry Information Center, 2812 shopping centers in 106 cities across the country in 2011, including high-quality retail rental prices increased by more than 30% last year. "This data is not an exaggeration," said Peng Qiang, deputy chairman of the Guangzhou City Business Economics Association. As the influx of high-end foreign brands has begun, the central shopping district in the first-tier cities is constantly upgrading. At present, there are many high-quality clothing brands in Guangzhou, and they have to move out of the city-level center shopping district because they cannot afford high rents. Deng Guojian, president of Guangzhou Liancheng Investment Co., Ltd., from now on, it is the industry's general trend that the profits of apparel companies have not been able to win the rental increase of shops. In addition to the increase in rents, service companies have not dared to easily pass the rising rents to consumers because of fierce competition. The result is a squeeze in their profit margins.

Lights Up Clothings

Festival Dress,Lights Up Clothings,Festival Dress With Led,Light Up Festival Clothing

YANGZHOU XIANGYU GARMENT CO.,LTD , https://www.yzxygarment.com