Italy OVS leader fast fashion to create a luxury kingdom

In recent years, "fast fashion" has risen to the fore and is facing the "luxury goods" and has become the two big mountains across the fashion and retail industries. Can you imagine what Italian fashion is like? OVS put it before us.

Italian leader brand

OVS was founded in 1972 in the charming old city of Padova in northern Italy. Padova is just a stone's throw away from the famous Venice, and is an important industrial and commercial city in the Veneto region of Italy. The first OVS store is also open. it's here.

According to the information provided by the OVS brand, OVS now has 569 stores in Italy, with a total sales area of ​​500,000 square meters and more than 4,900 employees.

Moreover, OVS is the most popular clothing brand in Italy. On average, more than 14 million customers visit the store each year, and they sell more than 115 million items each year. The brand's 2011 turnover was 10.19 billion euros, a profit of 1 billion euros, ranking first in the Italian clothing brand.

Not only has it had a great record in Italy, since the establishment of the first overseas store in September 2006, OVS has a total of 99 overseas stores in the world, mainly in Eastern Europe, the Mediterranean Coast, the Middle East and Asia.

OVS's senior management introduced: "At present, an important way for OVS to expand overseas is franchising. We will choose partners with comprehensive management experience in the retail industry and a position in the local apparel market."

In December 2010, OVS officially entered China. The first flagship store opened in Nanjing Golden Road, Shanghai's golden business district. It flaunts the use of stylish design, excellent quality and reasonable prices to provide a new class of consumers in China with a full range of products and unique shopping enjoyment.

On the opening day, Fabio Pampani, General Manager of OVS Global Brands, visited Shanghai to witness the first appearance of OVS in China and shared the unique concept of brand interpretation of the fast fashion lifestyle. “We hope to bring a brand new Italian style to Chinese consumers. And the tasteful fashion shopping experience enables Chinese consumers to feel the charm of Italian fashion consumer culture and provide the best products and the most reasonable prices to the public.”

Reporters once visited OVS shops in Italy and other countries in Europe. They feel that the style of their shops is relatively uniform and they are based on a sense of modernity. They also incorporate retro and urban details.

OVS's first flagship store in China is located on the first floor of 818 Square Nanjing West Road in Shanghai. The design of the store uses the old factory LOFT style. The red brick walls and nostalgic details are full of fashion sense.

OVS executives told reporters: “We hope to create a sense of space in the shop display, match the style of clothing mix, create a good shopping environment for customers, and stimulate customers' desire for consumption.”

Today, OVS has settled in four cities in China: Shanghai, Hangzhou, Guangzhou and Jinan, and has a total of 7 stores.

Fast fashion leader

The success of OVS lies in its rigorous approach to the creative design and production of fashion, ensuring the excellent quality and reasonable pricing of its products. With this aim, OVS firmly occupies the leading position of the Italian clothing retail brand (in terms of sales volume) with its rapid product updates, continuous improvement in the “worth ratio” of its products, and joining hands with the world’s top designers.

The top management of the brand stated: “Our company has an independent design department and product development department, and has experienced experienced fashion designers and product managers. To ensure that OVS's 'Italian style' blends with international pop elements, we Cooperate with some famous international designers, such as Elio Fiorucci, the famous Italian fashion designer and fiorucci fashion brand, and Davide De Giglio, the founder of Vintage 55, and Ennio Capasa, the founder of Costume National, an Italian fashion company. The designer of the top brand Kristina Ti, Cristina Tardito, etc. Our customer orientation is also very clear, most of the customers who love OVS have good cultural and socioeconomic status, have a fashionable spirit, and are between the ages of 18 and 35. consumer."

It is understood that OVS brand products are rich in categories.

Its women's T-shirt series costs about 13 euros, the Jeans series is between 20 and 30 euros, the Intimo series is around 13 euros, and the Accessori prices are between 10 and 40. Between euros.

OVS Women also has two special series "TI PER TE" and "BABY ANGEL". Among them, “BABY ANGEL” is a series of exclusive clothing and accessories designed by the famous designer Elio Fiorucci for OVS.

In OVS men's T-shirt (T-shirt) series price is about 10 euros, Jeans (cowboy) series is between 20 to 50 euros, Accessori (accessories) series is mostly 10 to 30 euros. The special series "GRAND & HILLS" was designed by OVS in cooperation with the famous designer Davide De Giglio. This series is inspired by the elite of the university campus and sports youth. It is carrying beauty-conscious men: "Come yourself more handsome!"

Children's clothing plays an important role in the sales of OVS and is an important part of the group's business. The price of the products is between 10 and 40 euros.

According to information provided by OVS, 1/3 of children in Italy wear OVS children's clothes. Now, OVS has a total of 123 children's wear stores worldwide. The age of these young customers is set between 0-14 years old. .

Some OVS consumers reported to reporters that the OVS children's clothing is of good quality and cost-effective. The Italian design makes these small clothes look fashionable. Compared with other popular fast-fashion brands, there are a lot of Optional.