On September 20, 2012, Qia Brand men's solemnly opened the new spring and summer 2013 ordering fair in Xiamen Xianglu International Hotel. Mr. Hong Zhaojian, chairman of the brand, came to the site to gather with agents and distributors from all over the country. Continued the previous season, "take-off" trend, the brand again overspeed lead to "Reynolds" title to accelerate the brand to ride the industry. On the day of ordering, Mr. Hong Zhaojian, chairman of Qionglai, explained the design concept of 13-year brand development strategy and spring and summer new products to guests as usual, as well as the future market planning. Will be mentioned in 2012 Qipai heavily to build the brand new three sub-brand identification system will be 13 years in full swing. The brand new logo application, so that the license plate more firmly the "confidence, win the future," the brand faith, has always been to "let the Chinese fashion heritage in the world" as the forward goal. On the 19th night ahead of the preheated "urban traveler" theme fashion show, but also let the guests know in advance the new fashion trends. Out of the brand 13 spring and summer brand new theme and the black standard, purple standard, red standard series of design concepts: black standard is divided into classic, business, leisure three series to the classic and stylish style of product design and mature style, Satisfied with the brand is currently a stable consumer base, but also to Cheong Young, the top of civilization, dreams of California's product story theme of the promotion of the band; purple standard is divided into the elite, fashion business, city Leisure series of three to young and fashionable style design to meet the growing younger market trend now to expand the high-end market, the three series of urban origin, purple life, the blue coast of the story as a promotional band The red label is divided into three series: dress, business and leisure. The spring and summer red label products emphasize the characteristics of the traditional collar apparel design, innovative version and style design to make the classic timeless and satisfying for all walks of life Consumer demand, the red label is mainly to find a trip to thousands of miles, the light of the times, Bing Huo Li Lian product story theme for the promotion of each band.æŸ’ 13 brand new spring and summer more specific product line positioning, accelerating the brand æŸ’ brand çš„ development. With the opening of the first Purple Label terminal store in 12 years, the 13-year Qiaopai brand plan will set up more Purple Label stores across the country. In the future, Red Label will also open an independent branch to open a new chapter in the development of multi-brand enterprises. The establishment of Qiong brand university and the promotion of non-legacy research projects co-operating with Tsinghua Academy of Fine Arts will further promote the brand to a new height in the industry. In the future, we also firmly believe that "Qiong brand men shoulder the world, Chinese stand leaders all over the world" . 2013 æŸ’ brand quality control the fashion drive, to control the mature male direction of the standard. Rui Jin extraordinary style, enjoy the soul journey.
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