Juicy Couture's first independent store in Shanghai

Juicy Couture, a Californian fashion brand, opened its first independent store in Shanghai at Shanghai Harbour Plaza.

The design concept of the store showcases the brand's creativity and its place in the fashion industry. Try to imagine a modern fairy tale: A girl meets a rock star, and then they enter the English manor together and become members of the “Juicy royal family”. The store is decorated in French antique strips, rich in shades, original wood floors, modern accessories such as glass, mirrors, and mirrored metal jewelry, as well as high-profile glassware filled with candy. The store's decor is fun-filled and it has a high-class luxury. Perfect combination of charming classic English tastes and Juicy Couture's exclusive, humorous style.

The store display of Juicy Couture in Hong Kong Plaza

The boutique at Gateway Plaza will showcase all Juicy Couture collections including: Juicy Couture, Couture Couture, Juicy Menswear, Kidswear and Accessories collections such as handbags, jewelry, shoes. The store occupies an area of ​​1,781 sq. ft. Most of the merchandise is displayed on the wall, creating a free space for freehand writing. A long glass table is placed in the center of the store, which conceives a dresser from a girl – a place for makeup, dressing, and placing candy and jewelry. Juicy's pattern is drawn on the glass tabletop, and because the tabletop is transparent, you can still see the selected accessories under the Juicy pattern.

Founded in Los Angeles, Juicy Couture designs fun and practical fashion apparel. The materials used in the store can express the Juicy brand's ideas. The unique designs and slogans of the Juicy brand are engraved on the stone or burned on the glass, symbolizing eternal marking and imprinting.

About Juicy Couture

Founded in 1997 by Pamela Skaist-Levy and Gela Taylor, Juicy Couture is a senior designer, marketing specialist, and distributor of sexy, sophisticated clothing for women. It is now recognized as a famous brand of modern fashion and leisure apparel all over the world. Prominent costume line design, pricing, exclusive distribution methods and loyal support from celebrities from all walks of life all play an important role in the sculpture brand. In 2003, Juicy was acquired by Liz Claiborne Inc. and established a unique and rare partnership. At the end of the year, Juicy launched men's and children's wear collections. In 2004, Juicy launched accessories and swimwear series, and opened its first retail store in Las Vegas. In 2005, it launched shoes and sunglasses, and the stylish design clothing line “Couture Couture”. In 2006, watches and fragrance products were introduced.