Products that are bundled with products and brands

Some products are formed by market segments and need to be bundled. So what product is suitable for subdivision? It has been talked about when positioning in the front, it is a product of common demand, not a product of individual needs. For consumer goods, it should be a product that meets the basic needs or basic needs of people's lives. Only when the basic needs are met will a higher demand pattern be generated on the basis of the desire, such as desire to meet the needs of the spiritual level and other selection levels.

â–  Some product segments are bundled to limit development

After meeting the basic needs, people will have higher requirements. For example, tourism, when you are full of food and clothing, will travel. Buying a car is the first step to satisfy the basics, and then want to buy a more advanced car. These are all produced on a basic basis. Therefore, suitable products and brands bundled together must be selective products, rather than common popular products. Only in this way, when the product and the brand are bundled together, it is more appropriate.

For example, there is a daily chemical company that produces a soap product. The brand of this product is called “Yu Ting”, and its concept is to remove the soap. After the product came out, the brand was actually bundled with the product. But the problem has also arisen. When the soap is sold in the market for a certain share, the company is not willing. If you want to have a bigger space to develop, you will start to develop other products, such as shower gel, or you can remove it. It has not come out of the concept of removing cockroaches, and “except cockroaches” is a subdivision concept under the concept of “decontamination” and “sterilization” of the concept of soap. The market capacity is not very large. In order to expand the market capacity, the company hopes to enrich the product line with the brand “Yu Ting” and produce some other related concepts, such as “anti-dandruff” or other sub-concept products. However, because the brand and product concept of "Yu Ting" is too tightly bundled, any concept of the product is easy to cause a rumor. In the consumer's consciousness, when your brand and product are bundled together, no matter what you do, it will fall into the specific concept.

Therefore, the subdivided products of personality are not suitable for being tied too tightly with the brand.

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Material	Alloy,China A stone
Size	40"
Color	Any color
Style	Youth Volunteers Crown
MOQ	2dozens
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