Japanese fashion big name Yohji Yamamoto applies for bankruptcy protection order

Japanese Fashion Master Yohji Yamamoto

Yohji Yamamoto, a fashion brand created by Japanese fashion master Yoshihide Yamamoto in his own name, was struggling with an economic downturn and had a debt of 6 billion yen. On the 9th, he filed a bankruptcy protection order with the Tokyo District Court!

Yohji Yamamoto, a famous fashion brand, acknowledged that due to the global economic downturn and the rising exchange rate of the Japanese yen, even if the company had drastically saved money, it was still in a dilemma of insolvency and decided to apply to the court for a “Civil Regeneration Law” equivalent to a bankruptcy protection order. The brand stated in its statement: "Unfortunately, a huge debt has damaged our finances, making it difficult for us to continue to operate on our own." However, the brand said that Japanese and overseas specialty stores will continue to operate, and overseas branches Not affected by the bankruptcy protection order, Yohji Yamamoto will continue to serve as creative director.

Famous Fashion Yohji Yamamoto

Yohji Yamamoto was born in Yokohama, Japan in 1943. After graduating from Yoshihiko University, he established his own studio in 1972. The design is based on black and is based on kimono. It uses asymmetrical cuts, and hemp and viscose fabrics. Use it to make oneself beautiful and form a unique pleat effect.

Famous Fashion Yohji Yamamoto

Yamamoto was the first time in 81 to hold a fashion show in Paris, shocked European and American fashion industry, he is also very active in film and stage costume design. He founded his own brand in 1984 and has successively established stores in Japan, Belgium, the United Kingdom, France, Hong Kong, Italy and the United States. He has become the most representative Japanese fashion designer in the 1980s with Kawakubo and Miyake.

However, Yamamoto’s business was greatly affected by the financial tsunami. Instead of buying cheaper clothes for girls, the sales of cheap clothing stores such as Uniqlo recorded a record increase, while Yohji Yamamoto and other high-end brands did not sell well. Yamamoto raised difficulties in raising funds this spring and resigned from the company’s representative in April. Research Institute Imperial Credit Co. stated that the brand's turnover in 2004 was more than 11.9 billion yen, but as of August 08 it had dropped to 9.58 billion yen.