November 10, Bosideng industrial tourism project - "Tesco Journey" was officially launched to allow consumers to enter the business experience zero distance excellent corporate culture, but also intuitively experience the excellent quality of brand products in the industrial brand and shopping tourism The development of fusion started a "Made in China" a good reputation. Since the start of the project in August 2015, Bosideng "Tesco Tour" has received hundreds of thousands of tourists, including the Yangtze River Delta tourism team, business team, students and ordinary consumers, but also domestic and foreign industry experts. At the beginning of the "Tesco Journey" project, Bosideng hopes to make society have a deeper understanding of the apparel industry and brand enterprises through this new perspective of industrial tourism. To this end, in August last year, the company tried to organize tourists to go directly to the factory tour, and Bosideng outlets to buy discounted products, each batch of more than 60 tourists. Through testing and adjustment, continuous improvement, constant output of brand culture, and accumulation of brand reputation, a mature "Production Line Tour - Factory Tour - Factory Outlet Shop" industrial tourism sightseeing chain has been gradually formed. At the same time, Bosideng also trained a group of professional staff for industrial tourism. They provided visitors with knowledge of tourism experience, corporate culture, down knowledge and popular science services for tourists from all corners of the globe, and effectively narrowed the feelings of consumers and corporate brands distance. It is understood that in the second half of this year, Bosideng has invested millions of industrial tourism to upgrade the file, in the Bosideng Workers Club on the third floor updated conversion covers an area of ​​2,000 square meters of industrial tourism and shopping center exhibition hall, and December 5 officially from the factory Direct store as a whole relocated to the exhibition hall. The hall display over 5,000 pieces of down jacket, including specials and new models this year, including hundreds of varieties of down jacket, full color, new models, good quality, toured by tourists visiting. Moreover, visitors to the "Tesco Tour" can also enjoy the audience of the new ultra-low discount of 7.8 fold. Since entering the sales season, the daily tourist arrivals on industrial tourism days average 600 people, and weekends to receive tourists up to 4000 people. Bosideng industrial tourism project manager said that adding tourism elements factory outlets, is Bosideng innovative marketing model a bold attempt to do a good job of "industrial + tourism" factory tourism sightseeing chain, is expected to quickly emerge in the Yangtze River Delta short-distance travel field, Forming a unique tourism characteristics and good reputation. Bosideng industrial tourism will be further innovation and change, and strive to improve their own hard-power construction and service levels, to better meet the tourists personalized, multi-level consumer demand.
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