Wenzhou releases China's first business men's dress big data

Yesterday, China’s first business men’s dress big data was released in Wenzhou. The data was jointly released by China National Textile and Apparel Council, China Garment Association, Donghua University and Zhejiang Qiaodun Apparel. Describe the body characteristics and dress culture of Chinese business elites from the aspects of Chinese business men's body data, dress specifications and consumer preferences.

According to reports, the data is supported by the China National Textile and Apparel Council and the China National Garment Association. Donghua University is led by Professor Zhang Wenbin, the ergonomics master. Four doctors and 18 masters form a research team, including two experts who participated in the development of Shenzhou 11 spacesuit. It took several months to target up to 3.21 million. Data, using a variety of cross-analysis methods, compiled China's first business men's dress big data.

This big data shows that the standard image of Chinese business men is: height average 172.8cm, waist circumference average 86.6cm, hip circumference average 97.8cm, chest circumference average 95.9cm, weight average 70kg, BMI (ie body mass index) mean index 23.2. Among them, the height of 170cm ~ 175cm accounted for more than 60%, the super rich BMI index is mostly greater than 25, such as Li Yanhong, Ma Huateng, Lei Jun and other business elites are in this range.

Zhejiang Qiaodun apparel has provided millions of raw data for the release of this big data, from the accumulation of Joeton apparel in the past 10 years. Zhejiang Qiaodun Apparel entered the New Third Board in 2014. Since its establishment 20 years ago, it has been focusing on business men's wear, and has made itself a “China Business Elite Dressing Solution Service Provider”. According to Shen Yingqin, chairman of Qiaodun Clothing, the previous amount of Joeton's trousers was 10 centimeters. According to the big data reduced to 5 centimeters, 300,000 yuan per year and 150 yuan per meter of fabric can save more than 2 million yuan per year. Similarly, personalized customization based on big data can effectively reduce costs and inventory, and achieve supply-side reform.

At the launching ceremony yesterday, Mr. Joton’s award ceremony was held. Ten business elites were selected several times and elected as Mr. Joton 2016. The ten winners, known as "Celadon Men", basically met the previously published big data standards for height and weight.

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