"Leather story" reflects the change of fashion and tyrants men's clothing leading business casual fashion culture

On August 17th, an interactive visual exhibition on the history of the 100-year-old fashion of jackets was also held on the occasion of the “Balak Menswear Shanghai Five Years and Spring/Summer 2015 New Product Launch” with the theme of “dancing different audiences” at the Shanghai Expo Center. The performance was synchronized and became the focus of attention of thousands of guests on the spot.

At the celebration site, the well-designed, fun-filled jacket culture gallery attracts numerous audiences and enjoys them. As the leading brand of China's jacket industry, Rimuba Men’s clothing enters its headquarters in Shanghai for a five-year celebration with a meticulously presented visual exhibition. The exhibition uses the “Jacket Story” as a clue. Through a group of videos full of historical images of classic jackets, it is the first full exhibition. After reading the jacket's fashion evolution course over the past 300 years, he described to visitors from the perspective of the spirit of the times and culture the extraordinary path that Jacket, the "greatest invention in the history of human garments," has passed.

Walking into the jacket cultural gallery is like opening a heart-running “Through drama”. The audience completes the fast shuttle through the time tunnel in the changing scenery, and feels behind the evolution of each style and style of the jacket. The time background and cultural connotation of refraction - from the period of the French industrial revolution in 1789, the first generation of jackets began to replace the traditional court costumes, to the mid-19th century cowboy jacket led the American people's western gold dream, from the heroes of the pilot jackets during World War II Image, in the 1950s, the Elvis Presley represented rock musicians dressed in black jackets and galloped on the streets of Harley Moto, causing many young people to follow the imitation...

The scenes are screened and screened, allowing many viewers to feel as if they are in the scene of history, to witness and feel the atmosphere of fashion culture embodied in jackets in those passion years. Many viewers stated that they did not originally know that jackets carried such a rich historical and cultural heritage. However, after reading the "sport story", they were really deeply attracted by the jacket culture. Many of them are more interested in how jackets interpret the changing times of China's social and economic development. In fact, in the 1980s, jackets have developed into a kind of clothing category that is suitable for both business and leisure, and is also a leisurely leisure time. It has become the spiritual coat for the generation of hard work, hard work, wealth creation, and self-improvement in the early years of reform and opening up. Just as the denim jacket's significance to the American dream, jackets have also become the spiritual totem of the Chinese people at the time of entrepreneurial dreams, dreams of creating wealth, dreams of a strong nation. This spiritual appeal has made jackets increasingly a part of the clothing mix for rich people.

It is reported that as a full-scale demonstration of the five-year development achievements of Raptors Menswear Shanghai and the core strengths of the jacket industry, this time the scale of “Baima Menswear Shanghai Five-year and Spring-Summer 2015 New Product Launch” is unprecedented, except for celebrations. More than 3,000 dealers and distributors from thousands of employees and the nation’s flagship stores in the company’s various operating systems of Jinba’s men’s clothing, government and industry leaders, business leaders, experts and scholars, fashionistas and hundreds of other guests came to the scene to witness the tyrants together. Men's different five-year Shanghai dance.