Apparel Industry: Who is the Next Digital Miracle

In 2013, the overall industry operation was generally stable. Only the domestic sales of domestic sales and the western region's exports became dark horses in the industry, achieving a breakthrough growth of 117% and 40.02% respectively.

In 2013, the output of enterprises above designated size in China's garment industry increased slightly, the growth rate slowed down, and investment continued to grow; domestic sales increased, but the growth rate further slowed down; the year's exports achieved significant recovery growth, but before and after the high, In particular, the increase in total export value and export price showed a year-on-year slowdown... The overall industry operation was generally stable. Only the online sales of domestic sales and the export volume of the western region became dark horses in the industry, achieving a breakthrough growth of 117, respectively. % and 40.02%.

Looking through the digital industry, who will create the next digital miracle? Let us wait and see.

Production: Output increased by 1.27% year-on-year

In 2013, garment enterprises above designated size completed a total of 27.101 billion garments, a year-on-year increase of 1.27%, and the growth rate was 4.93 percentage points lower than the same period of 2012. Among them, 13.924 billion woven garments and 1.177 billion knitted garments were 3.75% and -1.08% respectively.

The production status of companies below the scale is obviously inferior to that of enterprises above designated size. According to the China Garment Association’s follow-up survey of nearly 200 companies in 18 apparel industry clusters, including Suncun, Chashan, Shaxi, Huangshi, Jintan, and Pinghu, data from January to September 2013 show that: 11.69% of companies below the scale Stop, the total output decreased by 6.58% year-on-year.

According to data from the National Bureau of Statistics, in the past three years, the growth rate of output of garment enterprises above the designated size has decreased from 17.68% at the beginning of 2010 to 1.27% in December 2013. In 2013, the growth rate of output of garment enterprises above designated size was 4.93 percentage points lower than that in 2012, which was 6.87 percentage points lower than that in 2011 and 17.33 percentage points lower than that in 2010. The growth rate has obviously slowed down.

In 2013, garment enterprises above designated size in the clothing industry in the eastern region completed 21.586 billion pieces of clothing, a year-on-year decrease of 0.87%, accounting for 79.65% of the country's total output, down 1.72 percentage points. Production in the central and western regions increased by 10.16% and 15.48% year-on-year, respectively, accounting for 1.48 and 0.24 percentage points of the country's total apparel output.

In 2008, clothing production in the eastern region accounted for 89.08% of the country's total production. Clothing production in the central and western regions accounted for 10.92% of the country's total production. By 2013, apparel production in the eastern region accounted for 79.65% of the country's total production, accounting for a drop of 9.43 compared to 2008. At a percentage point, the output of the central and western regions accounted for 20.35% of the national apparel production, accounting for 9.43 percentage points more than in 2008.

Domestic sales: Internet sales surged 117%

In 2013, the retail sales of clothing, shoes, hats, and needle textiles totaled 1141.4 billion yuan, a year-on-year increase of 11.6%, which was 6.4 percentage points lower than the growth rate of the same period of last year. In 2013, the growth rate of total retail sales of consumer goods and apparel was significantly slower than that of 2010-2012, and the growth rate was lower than the total retail sales of consumer goods in the quarter.

In 2013, the retail price of apparel products nationwide increased by 2.2% year-on-year, a decrease of 0.7% from the same period of last year. The consumer price of clothing consumers rose by 2.3% year-on-year and 0.8% year-on-year. It can be seen that overall clothing prices have slightly increased in 2013, but the downward trend has appeared.

From January to December 2013, the retail sales of apparel products of 100 major large-scale retail enterprises nationwide increased by 5.15% year-on-year, representing a 7.41 percentage point slower growth rate over the same period of 2012. The retail sales of various types of clothing increased by 2.23% year-on-year, a slight decrease of 0.08 percentage points from the same period of 2012. The average retail price of apparel products increased by 2.86% year-on-year, a decrease of 7.16 percentage points from the same period in 2012.

Compared with large and medium-sized cities in the first and second tier cities, the third- and fourth-tier markets and the rural markets with a large number of large-scale markets are less affected by the economic slowdown. At the same time, apparel products have relatively low prices and large market capacity, so they still show strong vigor, but The growth rate has also dropped significantly. According to statistics from the China Textile Industry Federation’s circulation branch, the total turnover of 40 professional markets monitored in January-November 2013 was 660.419 billion yuan, up 12.45% year-on-year, but the growth rate was down 8.9 percentage points from 21.35% in the same period of last year. Among them, the turnover of 27 markets rose, and the unit turnover of 13 markets declined. From January to November 2013, the total turnover of 25 professional apparel markets was 314.052 billion yuan, an increase of 10.08% year-on-year, but the growth rate was 11.9 percentage points lower than the 21.98% recorded in the same period of last year. Among them, the turnover of 16 market units increased, and the turnover of 9 market units decreased.