Clothing store is now more profitable venture options, how to operate in the high-end women's clothing store is an entrepreneur more concerned about the issue of how to do a good marketing of high-end women's clothing sales skills, take a look at it.
How to sell high-end women has been haunted by many manager and Purchasing Guide. In fact, sales of high-end women's attitude determines everything. Attitude is a driving force for a person to treat things, a good attitude produces a good driving force, is destined to get good results. How to do a good job in sales of women should be careful not to make five fatal mistakes.
First, avoid yourself in a passive role
Many sales of high-grade women's Purchasing Guide saw customers come to the door the first sentence is generally: "Sir / Madam, Welcome, please feel free to look!" This will allow customers from your speech can not see your shop Selling point where you are more passive marketing your product, and if you guide this: "Sir / Miss here, please, this is our shop new style, this year is more popular ... ..." so On the one hand to the customer's information is the store has a new listing, on the other hand you can use this opportunity to approach customers looking for opportunities to introduce the product, which greatly improves the probability of successful product sales.
Second, should not use imperative style
Do not use imperative style to communicate with customers when promoting clothing to customers. Such as "You try it" "to look here" This will make customers feel obsessive, people feel uncomfortable, and sometimes customers think it does not matter to spend money, but the service must make people feel thoughtful and caring. So try to "please / trouble you ..." tone to communicate with customers.
Third, should not directly reject the request of customers
Many times if the customer requests, but you use the form of direct refusal, which will be customers out of doors, no way out for themselves and their customers, the result is unable to deal with customers. It's a mistake to say, "Our products are not discounted," and we should first emphasize and shape the value of our products to make them feel good value for money. It can be said that "I'm really sorry, our products are produced by the factory, the price tag, the quality is completely guaranteed, and you are not concerned about the quality of the goods you do not: a word can not be too full If you use "sorry" or the tone of the request to communicate with customers at least make customers feel that you respect him.
Fourth, should not help customers make a decisive
When the customer can not decide, sometimes consult the Purchasing Guide, do not say "this is for you, you take this." Instead, the value of the good should be shaped from the side. You can say "I personally think this is worn on your body looks elegant, it looks very young and beautiful." Louis Louis Vuitton Handbags this way to the customer let her choose. In general, customers like to listen to this kind of good words, although some are also goodwill lies. But sometimes customers buy is a comfortable.
Fifth, avoid the product is not targeted.
For women's design, function, quality, price and other factors, should be suitable for the people, and truly make the customer's psychology from "comparison" to "faith", the final sales success. In a very short period of time to allow customers to have the belief that the purchase is a very important aspect of women's sales skills.
So as the sales guide in the high-end women should do what time it. And all the marketing plan is summarized as follows:
1, smile. This is a manifestation of sincerity, the so-called hand to play no smile, training out a charming smile for Purchasing Guide is a treasure.
2, praise customers. Everyone loves compliments and wants customers to pay for them. You have to make your customers feel comfortable. A sincere compliment may have resulted in a sales, may also change the customer's bad mood. So learn to sincerely praise others in people have been a good thing.
3, pay attention to the image and etiquette. This is a respect for customers, but also a respect for their occupation, when the Purchasing Guide elegant and decent image in front of customers, not only can improve the working atmosphere, but also to get the trust of customers, to give customers a good feeling.
4, learn to listen to customers talk. Shopping guide Do not blindly think about selling products without interruption, you have to listen to customers to say more, so as to know more customers purchase information and motivation for your later marketing products play a good auxiliary role, only you know the customer The needs of the targeted service to him.
Women's sales skills have the following principles:
1, starting from 4W. From wearing time When, wearing the occasion Where, wearing the object Who, the purpose of wearing Why do well buy staff, is conducive to sales success.
2, the focus should be brief. Clothing description of the characteristics of customers, to be concise and clear language, the content is easy to understand. The most important feature of clothing goods to be the first to say, if time and then start layer by layer.
3, the specific performance. According to the customer's situation, adaptable, can not be stereotyped, just say: "This dress is good," "This dress you are the most suitable" and other too simple and general marketing language. According to different sales target to change the way of speaking. To different customers to introduce different content, to be suitable for everyone.
4, sales clerk to grasp the dynamics of fashion to understand the vanguard of fashion, to show customers that clothing in line with popular trends.
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