1. Avoiding competitive industries and winning with natural value
In the 21st century, the unprecedented development of information technology and the rapid development of science and technology have made commodities more and more rapidly produced in industrial production lines, ranging from mobile phones to cars and commercial competitions, from the competition of commodities themselves to speed. The competition between. As Zhang Ruimin said: fast fish eat slow fish. Last year, the domestic beverage carrier Huiyuan juice was almost swallowed by Coca-Cola, which is a concrete and vivid example. The reproducibility of products has led to the homogenization of a large number of commodities in various industries. Only by “cutting the meat†– the brands continue to reduce profits to compete and compete for the market. This phenomenon has intensified, the economic giant stood up and fell, and repeated, a vicious circle, look at the king of the year: Aiduo, Qinchi... Is there geometry today?
The jade business is different, and the jade business is more suitable for the development concept of “harmony†in the new era. Jade is a gift from nature to the Chinese nation. Tens of thousands of years of heaven and earth, the formation of the oriental treasures - jade and Hetian jade, thousands of years of cherished heritage, the formation of a unique and profound jade culture.
The jade is of extraordinary value but limited resources, and it is doomed that the jade business has become a blue ocean in the current commercial ocean.
2. Avoid products with shelf life or fast replacement, so that business management can be leisurely
Any conventional product has its life cycle (including sales cycle and life cycle), and neither high-tech products nor daily necessities can get rid of this constant law. Due to the expiration date or outdated style, the product may cause backlog, unsalable, and loss. Operating such products requires nervousness all day, full of worry, thinking about "how to recover the cost of the product on hand? How to sell the purchase price of the next batch of goods? Will the new goods enter the same time? Slow-moving? Is it less than enough to sell?" And so on, but have to consider the problem.
We advocate a relaxed and happy business. Management is for profit and enjoyment, but once it becomes a business that is predicated on deprivation of fun, even if you profit from premature aging, you will regret it!
Jade articles belong to the category of handicrafts. The special nature of the materials makes them not expired. The new models are new recruits, and the old stocks are the targets of some players. This kind of business makes you feel at ease.
3. Avoid large amounts of advertising investment and choose mature products
In modern retail commerce, the proportion of advertising expenditure is increasing.
The advertisement is really pervasive, and even the essays of Zhao Benshan in the Spring Festival Gala are also eyeing! No wonder many netizens summed up: the Spring Festival Evening in the advertisement. Take a look at the "Country Love Story", more like a long-lasting advertisement!
Behind this phenomenon, it is the helplessness of some brands and merchants: how to win the competition in the fierce competition without such a sneak peek into advertising? !
Fortunately, the advertisements in the 2010 Spring Festival Evening have finally raised the popularity and attention for certain products (the reputation is not good). However, most of the advertising investment and return are not necessarily proportional, and the lack of research and advertising failures may also be lost. This is one of the risks facing many retail businesses that have just been created.
People are increasingly aware that it is easier to develop a market with well-known brands, because well-known products do not require huge advertising costs in the terminal stores.
Jade is more "known" than general merchandise. Every Chinese, from birth to the full moon, may wear Dai Yupei at the full moon, Dai Yusuo at the age of 100, wearing beads on the wrists of two or three years old, Dai Yusheng grew up wearing a statue of Guanyin when he was a child... Endless.
In such an atmosphere of jade culture infiltration, the operation of jade basically does not require publicity and hype. Jade is a natural, noble, crystal clear and acquired fine, exquisite, and attached cultural meaning, spontaneously and consciously attract customers, thus facilitating transactions. Is there such a well-known commodity in China and abroad that is not well-known?
4. Do not believe that retail can be small profits but quick turnover, profit maximization is the highest level of business.
The profit of any commodity is the profit of the beginning of the invention. Due to the increase in production and the competition caused by the emergence of a large number of similar products, it has become a last resort. The highest level of management is to maximize the profit of commodities. Small profits but quick turnover is only applicable to certain industries (necessities, fast moving consumer goods). This principle does not work in the jade industry.
The modern retail industry is facing three major bottlenecks: high store rents, increasingly saturated markets and sensitive sales prices. Without strong financial strength and lack of stable import and export channels, it is simply not related to “small profits but quick turnoverâ€. This is also the reason why some discerning small and medium investors choose jade business to start their careers.
In general, the jade business has the characteristics of small investment, low entrepreneurial risk, rich profit return and full market potential in the initial stage.
5. Small investment, high return projects are the best choice
With the development of society, the small and medium-sized investment economy will become the most important and active economic entity in the future.
There are uncertain risks in any investment, even if the monopoly industry is no exception, the key is how to maximize profits while avoiding risks. But this is not something that every entrepreneur has the ability to do, so you should consider this issue when choosing a project. The best option is to find projects that are less risky and have less investment but have broad development prospects.
Large investment does not necessarily mean high returns, but the high risk of investment is certain. The operation of jade can be described as “easy entrepreneurship and practical operationâ€. The risk of entrepreneurship is very small. It may be only a few months of wage income, and the lucrative return of profits is beyond the reach of the conventional industry. I believe that as long as consumers who have bought crafts at home can estimate it.
For all newcomers, what is lacking is to ignite the fire of entrepreneurship, not the follow-up financial support. Imagine that in today's society, looking for a good development model and a wide-ranging project in Chaning, will funding become a problem?
6. Management, collection, and play
Happy business can keep people in good shape to face every customer and complete every transaction. The biggest fun of the jade business is that it can earn a lucrative profit, and it can be said to be self-cultivating, collecting, and playing. Prolonged exposure to jade art will naturally enhance the aesthetic vision and taste literacy, and the appreciation of jade will inevitably increase over time. Gradually collect some favorite products according to your own preferences. Jade is different from other handicraft collections. As resources are exhausted, the value of these collections will only increase indefinitely without depreciation.
The market will be controlled by the management, collection and reasonable matching. Achieve "happy business, real income."
7. The quality of the customer base is the key to success. Making money from the rich is the last word.
The overall quality of the customer base faced in the operation is very important. Don't spend all your time thinking about how to make money for everyone, so that you will bargain all day long for a small profit between one yuan and two yuan. If we make a mark on the money, we will find that cash is gathered from the small business to the first level of the big business. In a sense, small business is an indirect money-making tool for big business. As far as wealth is concerned, the rich are the top of the pyramid, and the tower is the public. Only the money of the rich is the last word.
After people's problems such as food, clothing, housing and transportation have been solved, there are a lot of idle funds in their pockets. Some of them take into consideration the need to enjoy life, and cultivate the art to cultivate sentiment and self-cultivation. The income of this group of people has reached the middle class level, and they are willing to actively consume and have sufficient spending power for their favorite things. They are the customer base that all businesses want to win.
8. The products are widely used, and more business opportunities are waiting for us to grasp
Before you run a product, you need to predict its sales volume and market potential. In layman's terms, it is to investigate whether such products can really make a profit, whether the industry has enough vitality - this is inextricably linked to the use of the product. The more widely used, the larger the business opportunities that can be created, and the stronger the vitality in the market.
The development of jade articles in China has lasted for 8,000 years. This is obvious to all. As the most classic craftsmanship in China, the applicator of jade is also very wide. It is small enough to play with pendants, to decorate ornaments, to give gifts to relatives and friends, or to collect appreciation. , large-scale celebrations or corporate exchanges, even as a national ceremony...
In summary, the jade business has huge room for development in China in the 21st century. The only thing that needs to be considered is to examine the level of regional economic consumption when establishing a project.
ZHEJIANG HUIDE NEW MATERIAL CO.,LTD , https://www.zjhuide-microfiber.com