Bin Bao retail design new fashion 4S shop December debut in Guangzhou

Christmas, silver winter's most beautiful festival! For fashionista, Christmas will undoubtedly usher in a new courtesy. Bin Bao gorgeous transformation, derived from the Berlin concept of a new generation of SI aesthetic image system, with the original 4S experience mode together, is about to December 25 officially unveiled in Guangzhou Tianhe Wan Ling Hui Square. BENBO (Bin Bao) to show you handsome sexy inside the warmth. Mentioned 4S shop, people's most direct association is the brand's flagship store car. Today, this model has also been applied to the apparel industry. It is reported that the first apparel industry 4S experience mode by Bin Bao costumes, the first concept store (an area of ​​500 square meters), will be December 25 officially unveiled in Guangzhou Tianhe Wan Ling Hui Square. Bin Bao's first 4S shop debut in Guangzhou in December The museum will not only bring the unique Berlin aesthetic concept of visual image, but also to break the visual, listening to dual feelings, bringing about visual, listening, touching, sniffing and other multi-sensory experience. The design of the new 4S experience hall starts from the Brandenburg Gate and this central axis. Lawrence Mark, Market Director at BENBO China, introduces the design theme of the new image: Going through the most brilliant Brandenburg Gate into the Berlin Wall, it looks like a time tunnel from the classic to the modern. Different from 4S advocated by automobile industry, 4S experience mode pioneered by BinBa apparel is a brand new terminal operation mode based on 6 years' research and research on the characteristics of China's urban fashion consumption and the fashion consumer trend in China. 4S experience modes include: Sell, Sight Experience, Self-Identity Service, and Life Style Salon. Break the single function of product sales, Bin Bao experience experience brought 4S clothing experience pavilion, pay more attention to the generation of the most popular fashion show the visual experience: to provide the most fashion trend, value for money apparel products; provide the most With artistic characteristics of the terminal visual experience; inviting fashion Daren in the station to provide personalized service with time; more stylish fashion and fashion brands will be cross-border cooperation in the fashion salon moved to the 4S concept hall, 360-degree coverage of fashion consumer life Experience. Marketing experts, Zhongshan University, Institute of Public Relations, Mr. Lin Jingxin think: 4S concept was originally used in the automotive industry, Bin Bao costumes to apply this model to the apparel industry is a change in the traditional terminal form. 4S experience mode of BinBa apparel is different from 4S mode of automobile industry. The core of automobile 4S shop lies in providing perfect after-sales service system. The core of BinBao 4S concept hall lies in experience and experiential marketing integration The response to consumer trends is also a change to traditional channels. With 4S experience mode in the use of flagship store clothing Binbao, the domestic apparel industry, and even the fashion consumer industry will set off a wave of terminal changes in the new round.

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