All say that women pay attention to the appearance, while men focus on the inner. But now, the streets can see women's products stores, however, specifically for men's products stores are few and far between. In row upon row of women's shops among the "men's underwear" store, will certainly be able to cater to those who focus on "inner" men. Market Analysis According to a survey data, underwear consumers accounted for 60% of urban women. Compared with the growing market of women's underwear, men's underwear market in China is still in the stage of gradual development. The first two years, the production of male underwear is only 1/6 of the production of women's underwear, from the actual market capacity, China's large male consumer population, underwear to join the brand have greater demand, it is clear that men's underwear in China There will be a lot of room for growth. According to market researchers, the majority of men who buy underwear at the mall are between the ages of 18 and 35, with more and more young people starting to patronize than the previous two years in which consumers are concentrated in middle-aged men. They generally like those Comfortable, healthy, personalized, avant-garde style, the current underwear market sales of young people have greatly exceeded the middle-aged, it also shows that China's young consumers more and more attention to underwear, the market potential can not be ignored. Chinese market after years of stealth practice, men's underwear, men's cool industry is now as more and more clear prospects for its much market attention. It is understood that the current Chinese market specifically for men to open "men's underwear" stores almost no. The face of the underwear store this vacancy, if the investment in a monopoly men's underwear, Ya Austrian store is a good choice. Business strategy shop, the operator should fully analyze the customer base, and then purchase for different groups. Guests span the age of the large business should be taken into account. Fashionable young men are, of course, major consumers, but at the same time, many men in their forties and fifties are regular visitors. Sporty styles, cotton fabrics, and fanciful designs should all be considered. On the other hand, men's items are often purchased for them by women. In the future business strategy, investors can try to engage in some "ladies shopping discount" promotional activities to attract women as their boyfriend, her husband to buy. Display products, it is appropriate to remove the product from the box, stacked into different shapes on the display stage, so that both buy men's underwear, cool men within the cooler at your fingertips, but also through the product's shape Achieve a beautiful effect.
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