Zheng Xuegen: Shopping malls are not "tigers"

On October 22nd, the 2010 China Fashion Dealer Innovation Forum was held at the First World Hotel in Hangzhou. As one of the events of this event, the Interactive Forum invited the elites of several industries to collide with the viewpoint of “creating a strong dealer brand”. Zheng Xuegen, deputy general manager of Hangzhou Jiebai Co., Ltd. participated in this interactive forum activity and put forward his own views.

Zheng Xuegen believes that dealers currently have many misunderstandings about shopping malls, enumerating the advantages of the mall's excellent environment, effective communication, and self-benefiting brand self-empowerment. It is emphasized that merchants need not worry too much about the unfavorable factors that the shopping mall may bring about themselves. He pointed out that the business and Good communication in the mall can serve to resolve misunderstandings and re-understand each other's role. Through similar forum activities or associations' mutual exchanges, a good consensus can be reached and the effect of mutual benefit in future cooperation.

Zheng Xuegen served successively as the merchandise department manager of Hangzhou Jiefang Road department store, the chief of the enterprise management section, the general manager of Hangzhou Jiebai Yiwu Trading Co., Ltd., and the deputy general manager of Hangzhou Jiebai Group Co., Ltd. He is now the deputy general manager of Hangzhou Jiebai Group Co., Ltd.

In addition, Deng Lifu, artistic director of Hangzhou Women's Diary Co., Ltd., Gong Hongxing, chief marketing officer of Luo Luona, Liao Bin, CEO of Yintai, and He Junfeng, chief lecturer of Public Consultant Co., Ltd. were also invited to participate in the discussion activities of this interactive forum.