Brand Manager Decrypts MasaMaso Apparel Innovation Marketing

Earlier this year, Sun Hong, general manager of MasaMaso, mentioned that the company will open an offline store next. In May, MasaMaso (Masamaso) offline store was operating on schedule on the Beijing World Trade Plaza. As the industry's first offline store, MasaMaso (Masamaso) caused a lot of shock in the industry. Industry insiders speculate that MasaMaso will march into the offline market in the future. Recently, during a discussion with classmates at the China Europe International Business School, Sun Hong mentioned that in the future, we will focus on the Internet. We will use MasaMaso as a core method to provide customers with an innovative lifestyle. Brand.

On August 11, "China Europe International Business School Xueyou Changtan - Entering Corporate Activities" set its first stop at Masa Maso (Masamaso). According to reports, the first stop of the event was selected at Masa Maso because the theme of “entering into corporate activities” this year is innovation, and Masa Maso (Masamaso) crosses the traditional apparel industry and e-commerce. The entrepreneurial model of the sector fits well with the theme; in addition, Zhang Shuluo, the president of MasaMaso, and Sun Hong, a general manager, are classmates in the 2006 class. The two met in college and the experience of starting a business together has become a business school textbook.

At the forum, Zhang Shulu, Sun Hong and Xueyou had a lively exchange and discussion. Zhang Shuluo, who once served as senior manager of Sina.com, has accumulated rich experience in Internet marketing, online data analysis, and guidance and analysis of consumer shopping behavior. He shared with everyone on the cost of online clothing marketing, consumer online shopping clothing psychology analysis and marketing strategy development and implementation of content, academic friends have expressed that it is very practical.

Regarding Masamaso's future strategic issues that people are more concerned about, Sun Hong said that in the future, companies will still focus on the Internet. E-commerce has its irreplaceable advantages over traditional business models. The company MasaMaso (Masamaso) is currently only located in Beijing, but consumers are all over the country, even overseas, which is unimaginable in the traditional business model. At the same time, the direct mode of e-commerce has reduced intermediate links and reduced costs so that consumers can purchase goods at more reasonable prices. Sun Hong does not say that opening a physical store, in his view, opening a physical store is more as a place to provide customers with interactive and experience, is a useful supplement to online sales, but for the time being will not become the company's main direction .

Masa Maso, who is very interested in Xueyou, has been developing his two years of development. Sun Hong made a detailed introduction: “I think Masa Maso (Masamaso) can survive in the industry from 2008 to 2010. One of the most important aspects of downgrading and achieving today’s results is the team. Relatively speaking, we are a cross-border enterprise. The combination of traditional industries and the Internet, from the perspective of China’s current e-commerce, the successful companies in this regard There are not a lot of experienced personnel and a very high demand for a team.We can do it now, get some achievements, get some affirmation, and the team is inseparable, like me, Shulu and several other classmates in the clothing , Internet marketing, team management, and technical platform building have their own experiences. Everyone learns from each other and learns from each other in daily work. It has come to the present day.”