The charm of Paris is too great, Gucci Raf Simons will also go to show after

Raf Simons 2018AW Credit: wwd

Two days ago, Gucci had just announced that he would move the big show in September from Milan to Paris. In the back foot, Raf Simons also put his words to the next show in Paris. Previously, Raf Simons had moved to New York with Calvin Klein as the chief creative officer of American brand Calvin Klein.

At present, in addition to knowing that this big show will be held on June 20th, other information about big show has not been announced. Therefore, it is not known exactly why Raf Simons made this plan. But this decision should not be too surprising. This is because Paris is the place where Raf Simons personal brand. And Gucci is to "pay tribute to French culture" and move to the show different, Raf Simons' decision with some return.

However, the speculation that followed closely is worth pondering. The fashion media Dazed mentioned in related reports. Does this mean that Calvin Klein can also appear on the Paris Fashion Week schedule?

In the fashion world, Paris has always been a magical existence. In addition to Gucci, Raf Simons, Altuzarra, Vera Wang, Monique Lhuillier, Rodarte, Proenza Schouler and other brands have also moved the show from elsewhere to Paris.

The New York Times published a close-up of the designer Thom Browne in June 2017. The article wrote Browne as an underrated designer in New York and wrote Paris as a place where Brown can prove himself. The time point for the publication of the article preceded the first Paris big show of Browne's eponymous brand.

Thom Browne Show

This aspect may be related to Paris' ability to gather global fashion media. Especially during Fashion Week, almost all fashion media around the world and even non-fashion media will give the city enough attention. This also means that the same is a product release, in Paris often can gain more exposure, and get a better influence.

On the other hand, Paris has been on the agenda for the last four major fashion weeks. This also makes the city often attract buyers who have the most demand for orders. From the point of view of brand operation, Paris has become an important part of the brand's sales.

Of course, Paris can also be a place of inspiration for many brands, whether it is from the history of art or fashion. Gucci went to Paris to run this show.

Emerging forces in the fashion world have always regarded Paris as a temple and a goal, viewing the Paris show as an honour and a better name for publicity. Over the years, there have been such considerations as Chinese brands continue to visit Paris.

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