Diversity, Focus, and Symbiosis... Beijing Fashion Week and Snow Lotus Create a New Business Card for Beijing
On May 4, the theme of "Fashion Beijing's Saussurea Night" with the theme of "Boundless and Unconstrained" was presented at the China Film Director's Center. From the human-computer interaction and smart dressing experience to the release of the 2018 Beijing Fashion Week concept, the publication of snow lotus 2019 spring and summer cashmere knitwear, the concept exhibition of snow lotus knit knitting, and the second "Snow Lotus Cup" cashmere hand-knit creative competition start Content, the integration of fashion, art, technology and brand multi-dimensional innovation, brings a new immersive fashion cultural feast to the audience.
The “Fashion Beijing Snow Lotus Night†activity is a deep interaction between Beijing Fashion Week and the Saussurean brand. It shows a 1+1>2 platform value and advantage enhancement and is an important fashion cultural content of the 2018 Beijing Fashion Week.
Concept release -
2018 Beijing Fashion Week Creates New Fashion Culture Highlights
As an important part of this “Fashion Beijing Snow Lotus Night†campaign, the 2018 Beijing Fashion Week concept was released with the theme of “diversity, focus, and symbiosis†and was staged through a new visual art form. 2018 Beijing Fashion Week was sponsored by Beijing Apparel and Textile Industry Association, Beijing Fashion Holdings Co., Ltd., and “Fashion Beijing†magazine, and organized by Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Cultural Communication Co., Ltd.
With a firm grasp of the new strategic positioning of the capital city and the implementation of the requirements of the Beijing Municipal Party Committee and Municipal Government in promoting the integration of fashion culture, the 2018 Beijing Fashion Week has accelerated the pace of development and further focused on the construction of a nationwide cultural center, with the concepts of openness, tolerance and cooperation. While continuing to innovate and upgrade the content of its activities, it has also placed greater emphasis on invigorating the brand's endogenous power and innovation, excavating the cultural connotation of the brand, and creating a new highlight of Beijing Fashion Week's fashion culture.
Coinciding with the arrival of the second “Chinese Brand Dayâ€, 2018 Beijing Fashion Week has seized this opportunity to focus on brand originality and culture with the aim of “giving Chinese brands an opportunity to grasp the right to speak in fashionâ€. At the same time, it also focuses on publishing trends and impact on the consumer market, actively promoting the win-win situation in the design, brand, market and other aspects of the fashion industry chain, exploring the vitality and charm of the Beijing fashion culture industry, and working hard to create A beautiful fashion Beijing new business card.
Breaking boundaries -
Saussurea's epidemic trend enters a new phase of “four seasonsâ€
Subsequently, Xuelian 2019 cashmere knitwear trends in spring and summer in the "border" as the theme, divided into "unbounded, set boundaries, cross-border, reconstruction" four series, around the "world" of life and nature times. It is based on the contradictory transformation of the concepts of “bounded†and “unboundedâ€, and the design expression inspired by the spiraling philosophical state.
Since the publication of the research on the trends and achievements of snow lotus cashmere knitwear in 2015, four series of "Autumn and Winter Trends" have been released. The first show of the "Spring-Summer Trend" was successful. In the process of development of mature design and complete ideas, the popular trend created by Saussurea entered a new stage of "Four Seasons, Systematization, and Normalization". . And then strive to explore the driving force of innovative cashmere industry, provide more support and guidance.
It is reported that this trend release is still jointly researched and published by the Saussurea brand and the “Beijing-Snow Lotus Knitting Creative R&D Centerâ€. The top ten fashion designers from China, Professor of Beijing Institute of Clothing, and Beifu-Snow Lotus Knitting Creative Research Center Guo Ruiping Designing. In the interpretation, Guo Ruiping said: Just as the philosophical connotation of the theme “world†is intended to be expressed, this spring and summer cashmere fashion trend R&D itself is also a breakthrough innovation. We tried to break through the inherent boundary of cashmere in the traditional concept of "maintaining warmth" as its main attribute, redefining the design and application of cashmere yarn, and successfully trying to achieve the four seasons of cashmere.
During the event, the second “Snow Lotus Cup†cashmere hand-knit creative competition was jointly sponsored by the China Garment Association, the National Women's Hand Knit Association and Beijing Fashion Holdings, China Textile Press, Saussurea Group and Beijing Fashion Week. The joint witness witnessed the official launch.
Immersion experience -
Experience new changes in brand art and intelligence
In addition to the mature “read-and-buy†model, the site’s activities have undergone a breakthrough in innovative design in terms of link setting and display. In addition, they strive to make all visitors deeply immersed in the artistic and technological atmosphere brought by the brand fashion. Experience the latest achievements of Saussurea's history and culture, all-category construction and intelligence.
Before the scene of the human-computer interactive experience equipment, the guests turned the old spinning wheel, touched the intelligent organs and set foot on a discovery journey to explore the historical period of the snow lotus to the present; in the Saussurea "life full category" fashion concept exhibition area, for the first time The full range of Saussurea Cashmere Knitting Home Furnishing presents a blend of scene-based clothing and hand-woven woven contest creative works. Through the comfortable interpretation of models, guests can experience the living scene created by cashmere products, and bring soft and pleasant senses. enjoy.
In the smart display area, Snow Lotus Group and Changyuan and Eagle Intelligent Technology Co., Ltd. joined hands to bring intelligent landing solutions for all aspects of Saussurea from design and manufacturing to terminal retail. On-site, from the human body's rapid three-dimensional scanning, data acquisition, to smart man-aided assisted pattern making, type database, and other complete system equipment display experience, demonstrating a new concept of snow lotus future intelligent development.
Talking about the cooperation with Beijing Fashion Week, the person in charge of the Saussurea brand introduced: “Since the inception of Beijing Fashion Week in 2016, Saussure has always been working on several display levels of the brand, and at the same time installed a weekly platform for close cooperation. Among them, including 2 The release of sub-trends, the full participation of the 'Snow Lotus Cup' cashmere hand-knitted contest on the platform, and the display and exchange of Saussurea at the Fashion Beijing Show and the Beijing Fashion Summit Forum made the brand fully available to Beijing Fashion Week. Platform resources and impact advantages."
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