"Exceptions" became popular. When will Chinese fashion brands no longer be "excepted"?

First, will the “First Lady of China” hand-held “exceptional” black leather handbags bring development opportunities to local fashion brands?

I think the answer is yes, because now many Chinese consumers are superstitious about international big names. They lack confidence in local brands and their reliability is not high. Even in the government procurement catalog for products such as automobiles, they are keen on importing brands. This time, Peng Liyuan's domestic bags are refreshing. He not only has a very large guiding role in supporting Chinese local brands, but also reflects the appearance of the country's image on the occasion of this president's visit. The use of local brands by the “Chinese First Lady” will also attract international attention, opening a window for international fashion brands in China to become international.

Second, where is the gap between Chinese domestic fashion brands and international brands?

Many experts have interpreted this from different perspectives. My view is that first, China is currently in the world of fashion, not the leading country, and now talks about fashion centers. It is always Paris, Milan, Tokyo, etc. The fashion industry has a history of more than a hundred years, but our real market-oriented fashion industry has only a few decades. Therefore, there is still a long way to go in the fashion field. Second, Chinese domestic fashion companies are not good at packaging local products. Cultural and design concepts, how the local culture is integrated with the international fashion trends, and the lack of operational experience in innovation of differentiated designs and products; Third, local brands are designed with a strong personal style, such as designers for the brand The value of the contribution is very large, the advantage is that the brand will be influenced by the loyalty of the designer's fans, but it is because the good designers in China are very scarce, and the designers themselves are in the brand's scale, internationalization, and standardization. In terms of operational capabilities, as companies grow up to face bottlenecks, this has led to the commercialization of the branded products of Chinese fashion products. The work is limited.

Once again, how can Chinese local fashion brands break through?

This is a big problem, but it is also a problem that everyone cares about. I think that the breakthrough of Chinese local fashion brands, from the point of view of the company itself, must create fashion that originates from China. Today, China is a global consumer market. Therefore, the design of Chinese concepts and the genuine innovation of Chinese mainland, Will attract attention and eyeballs, but the origin of Chinese fashion, how to package into the world recognized fashion, is placed in front of all local fashion brands. Global consumer culture and trend insights, Chinese fashion trends, local culture output, fashion product quality enhancement, and fashion branding are all hard work, and each part is not an overnight event. China needs to build internationally. There are dream entrepreneurs and brand spiritual leaders in the fashion brand. At the same time, the ability of Chinese local fashion brands to tell stories is increasing. What are the international big names selling? What is selling is a dream and a story full of fashion, social status and quality life.

Finally, what is the next trend of China's fashion consumption ?

Now that China is the second largest consumer of luxury jewelry in the world, the Chinese have consumed 25% of the world's luxury goods, and luxury consumption has become a sign that people are upgrading their consumption and even being part of a group to show off their wealth. The "exception" incident is actually guiding Chinese consumers, and the tendency toward introverted, low-key fashion is also a quality luxury. Wearing a red fashion brand is no longer just a patent for the top people in society. Every consumer can define his own fashion. Especially in the new generation of the 80s and 90s, the groups have become the mainstream of the society. Their anti-tradition, pursuit of individuality, and respect for the original concept of consumption will certainly bring new opportunities to Chinese domestic fashion brands. The key is whether you are ready or not. All right.

We hope that the Chinese market will have more "exceptions" in the future, and that turning China's fashion into a global one will no longer be an "exception."