Giordano: Simple is the "Shaolin Temple" to create clothing chain

Stepped into Giordano's office building and was covered with Q. The colorful flags of KISS, with curiosity, we met Mr. Ma Zhuo'an, the executive director of Giordano. Mr. Ma has a typical style of pragmatism. His words and phrases are sharp and it is well-known for everyone. In times of hardship, employees are encouraged to do what they want and do what they can, just as Giordano has always done.

After the financial turmoil in Asia, Giordano achieved a good performance. In the following two years, it could be said that he truly stepped onto a bright road. Under the impetus of the new management structure, we will fully meet and grasp the opportunities and challenges of China's accession to the WTO. These dazzling highlights have emerged from the backdrop of the global economic slowdown and increasingly fierce competition from overseas, which has caused China's 2,000 clothing brands to withdraw from the market each year. This can only give rise to a mystery.

Giordano International Co., Ltd. was established in 1981 and entered the Chinese Mainland market in 1992. It became the originator of casual clothing chain operations and directly or indirectly brought a lot of enlightenment to the domestic apparel industry. Looking around the casual wear brand operators in the current domestic market, there is no shortage of talents trained by Giordano. To some extent, Giordano is the “Shaolin Temple” in the apparel chain industry.

While achieving his achievements, Giordano has always followed the tenet of “The ultimate goal of operating a business is to repay the society.” In mainland China, he fully supports the “Project Hope”. To date, as many as 16 Hope Primary Schools have been donated and built by Giordano companies and employees in poverty-stricken mountainous areas in Guizhou Province. And Giordano’s goal is to plan to donate 100 Hope Primary Schools throughout the country. In addition, Giordano also actively supported social activities such as the middle school student physics competition and donated funds at a domestic university to set up scholarships for running schools.

The topic quickly turned to cultural construction and the company's core culture. Mr. Ma unraveled the mystery for us. It turns out that Q. is everywhere in office buildings. KISS Bunting is the latest corporate culture of Giordano - QUALITY, KNOWLEDGE, INNOVATION, SIMPLICIPY, and SERVICE. Giordano believes that the product must be new and the corporate culture must be updated.

【quality】

Quality is supreme, customers are the mainstay; survival is weak, and natural selection is the law of biological evolution. It is also a magic weapon for winning the battle.

Brand is the lifeblood of a company and quality is the foundation of the brand. For many years, Giordano has consistently adhered to the perfect unity of quality and efficiency, and has produced clothing line products that are adapted to different eras, different levels, and of high quality and quality. They are deeply loved by consumers and ensure the high market share of their products. rate. On the one hand, in order to ensure superior quality, they focus on enhancing advanced productivity and strive to perfect everything from equipment, raw materials, processes and management. In addition to picking the finest raw materials in China, the company also introduced a large number of advanced computer clothing and testing equipment from abroad, and plans to establish the largest and best factory building in China according to international standards. In the quality assurance of fabrics and accessories, a scientific and strict internal control inspection standard was established. Regardless of how urgent the market's demand for products is, each batch of fabrics and accessories must undergo layer testing by the quality inspection department. Even if the fabrics and colors are very popular in the market, if there is any flaw in the quality, the company's management would prefer to temporarily empty the market rather than sacrifice the market image of Giordano's products.

Giordano, on the other hand, is committed to improving employee quality awareness at work. "The pursuit of excellent quality and maintenance of first-rate brand" has become the quality concept and working principle of Giordano's highly qualified staff in the new century. "If a product fails, Giordano may lose two customers." This concept has penetrated into every employee's heart.

The harmony between hardware and software has created the high quality of Giordano.