The global economy is in the midst of a downturn, and China’s import and export enterprises, which have no time to enjoy the paradise of “Xiadu Taoyuanâ€, have awakened and the disaster has come to the side. Being in the same international trade chain, it is impossible to be independent. China’s import and export enterprises must not fall. At this very moment, who can hold on to anyone who wants to see the sun the next day is very cruel and very realistic. How to arm yourself to spend this winter is now The top problems faced by enterprises, sort out the ideas, and do it when you think about it!
How far is it from "death"?
From the media reports, we learned from a series of trade data that a large number of companies have been buried in the storm, and relatives and friends around us may have heard the news of the unemployment of the other party on the phone just contacted. The experience of pay cuts will happen every moment, and the mood is heavy. Now, whether it is a nine-to-five office worker or a hawker in the vegetable market, they have the same topic in their mouths, that is, the economic crisis. It can be seen that the impact of this global economic storm is self-evident! It invades every space in our lives, yes, "death" is very close to us!
Chasing the hope of "life"
We must live. In this battle between life and death, the weak have fallen, and the strong are still insisting! Enterprises need to re-do a clear positioning for themselves. If it is an export-oriented enterprise, what needs to be done at this time is to open up new markets and find new business opportunities. At the same time, improve the quality and grade of products and services, and explore new hot spots in potential markets; It is an inward-oriented enterprise. What needs to be done is to develop new products in the mainland market, and at the same time strengthen the management of the enterprise itself, and strive to reduce the cost of the enterprise. It must be noted that no matter what means are taken, the premise must be based on the actual situation and the development conditions of the enterprise itself! Within the enterprise: speed up contraction, build core competitiveness with patented products, focus on brand building, enhance soft power of enterprise development, reduce costs, improve technology content, increase added value, realize industrial appreciation, and apply e-commerce; external enterprise: moderate control Investment scale, strict control of investment risks, active search for new opportunities, attention to key national investment areas, attention to foreign consumer goods industry, use of financial instruments to avoid trade risks, and warmth. There are still many things that can be done, and it is shameful to give up the opportunity!
Later, I will share a little story with you: six miners are mining coal in deep underground. Suddenly, the mine collapsed and the exit was blocked. The miners were suddenly isolated from the outside world. Based on their experience. The air in the underground can only last for three hours. In order to save oxygen, they turned off the lights they carried; in order to minimize physical exertion, all six people were lying flat on the ground. One of them took the watch and reported it every half hour. In order not to make everyone so painful, he lied about time. When an hour passed, he said: "Half an hour." Two hours later, he said: "An hour." After four hours and a half hours, they were saved, but only five were alive. Do you know which of the six miners has died? The answer is of course the one with the watch. What is his cause of death? Is it because of his physical strength? of course not! Because only he really knows how much time is left. As time went by, he felt that death was getting closer and closer to him, so he lost the courage to live. The other five people survived because they didn't know the real time. This is the power of confidence. If we believe and believe that we can go further, the chances of success are even greater.
Confidence is more important than gold. As long as the market exists, customers will have this constant truth. The enterprises that have achieved success in the crisis are the first-class enterprises. Who can survive the past and who will win a bigger market in the future. Crossing the threshold of “deathâ€, you will see a big “life†opportunity!
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