Fashion Brand "Chang Meili" Store Image VI System Design Tender Notice

Fashion Brand "Chang Meili" Store Image VI System Design Tender Notice

introduction

Shenzhen Meida Garment Co., Ltd. upholds the business philosophy of win-win cooperation, and fully introduces 6S and 5M management for the clothing brand “Ceremony of Meili”. The Meili Li Store's image design system plan is now open to the public for public bidding. The tender design quotation must be on line 600,000 yuan.

A company introduction

Shenzhen Meida Garment Co., Ltd. is a women's brand apparel company integrating design, production and sales. The company is located in Longgang District, Shenzhen, a modern satellite city known as "Shenzhen Pearl" and "Oriental Hawaii". The company has more than 2,000 square meters of office buildings and more than 1,000 square meters of warehouse storage, the company uses the latest production lines. The fine and delicate production process, perfect, scientific and efficient management system has led to the operation mechanism of good product quality, variety, and fast distribution. The company's famous women's brand “Gallery/Cheng Meili” is renowned in Mainland China. The top R&D and design team in China is well versed in the essence of fashion. It excels in blending well-proportioned clothing production techniques with fashionable fashion elements. It embodies refinement and comfort in simplicity. Smelting tastes, strives to achieve a realm of artistic beauty and ecological beauty in costumes. On the basis of a full understanding of the popular elements of international clothing, various new design concepts are constantly introduced. Gallery is a derivative of beautiful galleries, and it is like a beautiful landscape. Miniature of painting.

The company has a wealth of human resources reserves, the staff of more than 300 people (excluding the production line), including nearly 100 senior managers, dozens of professional design and development staff, the company always adhere to the "people-oriented" concept, to create the most elite of the garment industry team. The company has more than 20 long-term garment processing companies and more than 100 modern production lines equipped with the most advanced equipment. It has monthly production of 300,000 knitted fabrics, woven fabrics of 100,000 pieces, and 100,000 pieces of woolen fabrics. There are more than 30 quality control departments and advanced and complete quality inspection equipment. In accordance with strict quality inspection standards, from the procurement of raw materials to the entire process of product quality inspection and monitoring. The company's hard work over the years, in return for the unanimous praise and loyal support of consumers and franchisees.

If you want to go further and go one step further, Meida will continue to uphold the business philosophy of cooperation and win-win. With its green and eco-friendly product style, Midstar will develop steadily and rapidly. The company's tomorrow must be a beautiful landscape.

Second brand description

“Gallery/Comeli” is a famous women's brand from Singapore. It was born in 1963 and has a history of more than 40 years. In the early 1990s, Gallery began to introduce design concepts into China and gradually entered a mature market operation period. “Gallery/Comeli” uses smooth lines and good materials in its design; it adopts bright colors in color, while capturing fashionable elements in Europe, South Korea, and Hong Kong, integrating the essence of Chinese and Western cultures to penetrate the overall design Concept; At the same time, the designer uses jump-thinking thinking and pursues the belief of beauty. Through the ingenious combination of fabrics and colors, people can enjoy fresh and comfortable visual enjoyment and original personal charm on different occasions and seasons. The pursuit of beauty by contemporary women. “Gallery/Care Meili” strictly follows the overall mix of costumes and individualized appeals, perfectly demonstrating the confidence, fashion, independence, and freedom of the urban women aged 35-45 in the mainland and the unique connotation and dress of mature women. taste.

“Gallery/Ceremony Murray” clothing has experienced the mature fashion atmosphere of the romantic capital and has injected new vitality into the brand's women's wear. Based on the inherited original elements, the design concept of the product continuously integrates new design styles and fashion elements to achieve perfect integration of people and beauty. In different seasons, multi-unit, multi-series, and diversified products are launched to meet the diversified needs of consumers at the moment. We strive for excellence, implement total quality management, continuously innovate and develop, and build the “Gallery/Ceremony Murray” brand into a top-notch women's brand in China.

Brand Positioning:

a. "Gallery / Meili" product style positioning:

"Volkswagen women's brand." Absorb part of fashion elements, be "mature" instead of "cheesy," "simple" but not "simple."

b. Consumer group positioning:

35-45-year-old mainland urban women, psychological age positioning: 25-35 years old.

c. Product price positioning:

The average retail price of spring and summer clothes: 200-680 yuan/piece;

The average retail price of autumn and winter clothes: 300-980 yuan / piece.

d. Business circle orientation: Class I cities, Class II/III cities, Class I shopping areas, and Class I shopping malls.

e. Business model positioning:

Regional agency, provincial agency as the main body, with direct access as an aid to the company's direct sales store as a supplementary business model.

Three tender project names

"Citi Murray" brand store image design system (VI system) and post-service maintenance, the contract period of one year, the cost of another.

Four design instructions and requirements after winning the bid

1 The design shop is based on 100 square meters.

2 The store's image conforms to the image of the company's corporate identity and highlights the concept of 'Merry's beautiful women's friends!'.

3 The store's design tends to be feminine, modern, stylish, and warm to meet the product characteristics of middle-aged women's casual wear.

4 The store has a visual impact, and it can also be close to the people's psychology and bring them closer to consumers.

5 The store's props are easy to assemble and disassemble, making it easy to combine according to different store requirements.

6 stores storefront design includes store signboards, small signposts, Nakajima showcases, backdrops, display racks, shelves, side hangers, display windows, awnings, gates, lighting, wall materials and colors, etc. aspect. All aspects should coordinate with each other and plan together to reflect the overall style.

7 Equipped with construction drawings and circuit diagrams.

8 and have the qualification for construction.

Five election rules

The election is divided into three rounds as follows:

1 In the first round, based on a comprehensive review of the bidding company, 10 preselected units were selected from all bidding companies. Pre-selection time: April 14, 2008 - April 15, 2008;

2 In the second round, from the 10 pre-selected companies, through the company's case and a comprehensive understanding of the brand of Meili, 5 excellent units were selected (only to provide renderings). Screening time: April 18, 2008 - April 19, 2008;

3 In the third round, a set of best design options was selected from the five design units as the successful bid plan, and 4 non-winning design units each paid 3,000 yuan in design fees. The winning time is selected: April 21, 2008 - April 23, 2008 (Note: The winning bidder no longer pays a 3,000 yuan design fee)

Six bids up to date

April 13th, 2008, before 18:00.

Seven additional instructions

When submitting bids, please submit a copy of the business license and contact information.

Eight contact methods

Contact person: Mr. Fu

Hand machine

Telephone

Fax

Mailbox:

Shenzhen Meida Clothing Co., Ltd.

For details, please refer to the corporate website: