"ASANFEGE" (TZ Hilfiger) is a brand that pays close attention to the lifestyle and aesthetic preferences of urban women. It focuses on creating stylish yet practical clothing for break times and daily commutes, perfectly matching the fast-paced life of modern women. The brand aims to become a unique "fashion point without fashion," embracing a distinctive aesthetic philosophy. Located in areas where business and leisure coexist harmoniously, it blends rich European fashion with the tastes of Chinese urban women—elegant, yet understated, simple yet capable. This makes it an ideal choice for contemporary white-collar professionals who value beauty and style.
Target customers are women aged 25 to 35, with a monthly income exceeding 5,000 RMB. They are well-educated, have refined tastes, love life, and seek a high quality of life. The brand is available through various channels, including ladies' fashion floors, street stores in commercial centers, and boutique shops. Join us at Ya Ya Xuanfeige and be part of something special!
ASANFEGE was born in Italy, known for its creative and stylish designs that bring fashion and quality to the taste of trendy, independent urbanites. The brand’s goal is to build a strong, distinct image that stays close to fashion trends while incorporating the cultural essence of Chinese women's fashion. It strives to become one of the most promising and competitive women's brands, offering international-style fashion accessories. ASANFEGE is redefining commuter wear by combining elegance with style, femininity with strength, and rich European fashion elements into every piece.
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