"Tokyoeye" recently celebrated the grand opening of its SEVEN DAYS flagship store at Shanghai Infinity Plaza. As a key player in Japan's avant-garde fashion scene, "Tokyoeye" has partnered with SEVEN DAYS to introduce eight unique Japanese fashion brands to the Chinese market for the first time. These brands are set to bring a fresh wave of "cool" and "cute" aesthetics to Shanghai's fashion lovers over the next three months.
The limited-time pop-up store features eight distinct labels: Adonisis, Bagie Boogie, Betty Smith, Hidenobu Yasui, Hina?KAGURA, LIGHT ON THE PATH, selvedge, and YASUYUKI ISHII. Each brand embodies the subtle sensibility and refined beauty often associated with Japanese fashion, aiming to express the emotional essence of the wearer through their designs.
Ding Wei, General Manager of SEVEN DAYS, believes that the arrival of these eight brands will offer Chinese consumers new perspectives on style and lifestyle. He emphasizes that the collection reflects the integration of personal expression, art, and culture—key elements of Japanese fashion. With this exclusive collaboration, he is confident that the pop-up store will spark a new trend in Shanghai's fashion landscape.
This event not only brings global fashion trends to China but also enriches the local fashion industry by offering more diverse and innovative choices for consumers who appreciate style and self-expression. The experience promises to be both inspiring and unforgettable for all who visit.
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