MARGARETA VAN DEN BOSCH, the creative director of H&M, shared her excitement about the collaboration between H&M and LANVIN, stating, “The unique collection designed by LANVIN for H&M truly excites us. This is an extraordinary moment. LANVIN will bring traditional, modern, and classical French luxury to H&M. The exclusive HM series featuring the rich and distinctive LANVIN style incorporates the brand’s signature tailoring and craftsmanship, bringing refined contours and details to both men’s and women’s fashion.â€
The 2010 autumn and winter men’s collection from LANVIN for H&M showcases a strong identity rooted in the brand’s heritage. ALBER ELBAZ, the artistic director of LANVIN, commented on the partnership: “H&M reached out to discuss a collaboration, aiming to expand the visibility of LANVIN’s legacy. I had previously said I would never design a mass-market line, but H&M turned this into a luxury opportunity that inspired me. While our brands have different styles, we both share a common vision of spreading happiness and beauty through fashion. This collaboration is unprecedented and truly remarkable.â€
The collection features a strong focus on tailored suits, reflecting LANVIN’s signature aesthetic. With a blend of classic elegance and contemporary flair, the pieces aim to appeal to a global audience. This partnership not only highlights the versatility of LANVIN’s design philosophy but also demonstrates how high fashion can be made accessible through innovative collaborations.
As the lookbook reveals, the collection maintains the essence of LANVIN while embracing the affordability and reach of H&M. It’s a rare meeting of tradition and modernity, proving that luxury can be reimagined for a wider audience without compromising on quality or style.
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