Lightness Group is a comprehensive enterprise specializing in the production, design, manufacturing, and sales of undergarments. Established in 2001, Lightness International Group set up its Asia-Pacific headquarters in Hong Kong, aiming to build factories across the region for the production and distribution of undergarments. Today, it serves over 10 million users in various Southeast Asian countries. Thanks to its internationally advanced R&D technology and state-of-the-art manufacturing processes, the group's functional undergarments have quickly risen to become the leading name in the industry, earning the title of "Functional Underwear Leader" within just eight years.
In addition to its core brand, Lightness Group also represents the fashion label Ribei Er. With a mature operational system, well-established management framework, and extensive experience in brand development, the brand has successfully integrated the French international concept of La Eibelle—focusing on fashion, romance, and elegant design. From the very beginning, La Eibelle Daybe Er has been ahead of the curve, setting itself apart in the competitive market.

The group maintains a strong brand image, supported by an efficient management system, a professional marketing team, and a robust marketing network. It provides high-level service to agents and franchisees in China, continuously improving its products based on market feedback. By collaborating closely with the French headquarters, the brand adapts its designs to better suit the preferences of Chinese women, creating home fashion products that reflect both quality and cultural sensitivity.
La Eibelle Daybeier remains committed to its "people-oriented, achievement-driven" business philosophy, staying true to its "personalized, fashionable" brand identity. The company focuses exclusively on the Chinese women's fashion market, actively promoting the "enjoy life" home fashion culture associated with La Eibelle Daybe. Through its dedication, it aims to bring a touch of French elegance and comfort into everyday living.

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Shaoxing Shujin Chemical Fiber Co.,Ltd. , https://www.sxsjfiber.com