LVMH Group seeks buyers: clothing brand KENZO will change hands

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Rumors are swirling that LVMH, one of the world’s largest luxury conglomerates, is looking to divest its stake in Kenzo. While the group currently holds a strong financial position, it is reportedly being selective about who it would sell the brand to. Despite this, LVMH has emphasized that the sale is not an indication of Kenzo’s underperformance, but rather a strategic move to optimize its portfolio.

The brand, known for its vibrant and artistic aesthetic, was founded in 1970 by Japanese designer Kenzo Takada in France. It was acquired by LVMH in 1993 for $80.5 million. However, over the years, Kenzo has struggled to maintain the same level of influence as other LVMH brands like Louis Vuitton or Dior. This may be one of the reasons behind the current interest in selling the label.

According to sources, Crédit Agricole has been tasked with evaluating Kenzo’s worth, though no official details about the potential buyer or transaction have been confirmed. An LVMH spokesperson declined to comment on the rumors, stating that the company does not engage in speculation or discuss unconfirmed reports.

Even if the sale goes through, LVMH has indicated that Kenzo will continue to operate independently. The brand will still produce leather goods, clothing, watches, and cosmetics, while LVMH will retain control of its perfume division. This suggests that the brand's identity and operations are likely to remain intact, even under new ownership.

As the luxury industry continues to evolve, such moves are becoming more common as companies seek to streamline their portfolios and focus on high-performing brands. Whether Kenzo will find a new owner remains to be seen, but the news has already sparked interest from both industry insiders and fashion enthusiasts alike.