KISSFUNK Tide brand 2019 Guangdong Fashion Week Autumn and Winter New Product Launch Show

KISSFUNK CREATIVE CREW 19AW RUNWAY SHOW was held on August 25th at the No. 5 Hall of Sino-Soviet Friendship Hall of Liuhua Exhibition and Trade Center in Guangzhou. It brought its three brands KISSFUNK / Absurdidea / HyperBasic and became part of Guangdong Fashion Week.

This 2019 Guangdong Fashion Week has a 12-day event with the theme of “Honor to Dreams”. At the same time, more than 300 institutions, platforms, brands and designers participated in the release, and nearly 60 fashion events.

CityWAY City X KEEPINTUFF first joined hands with 2019 Guangdong Fashion Week at the Sino-Soviet Friendship Pavilion to present a unique street culture SHOW with “BLOCK IN TUFF”. KISSFUNK Creative Crew is one of the brand representatives who presented the street culture at this time.

On the evening of August 25th, 2019, KISSFUNK Creative Crew was invited by CITYWAY City X KEEPINTUFF to participate in 2019 Guangdong Fashion Week.

In this Guangdong Fashion Week, KISSFUNK Creative Crew brought a new series of KISSFUNK “new identity” and two independent brands, HYPERBASIC and Absurdidea. Through the product release of different brand series, the expression of the event is a fusion and fully independent team concept; expect to bring the audience not only to the traditional visual color block stacking and sharp silhouette, but also to feel the culture of the product itself. The concept of image description and delivery.

This catwalk KISSFUNK integrates the street trend core into a number of different styles of brand lines, which is intended to break the dusty stereotypes with brand inclusiveness, to make the show atmosphere street-like, and to present it on the clothing, trying to build self-awareness. Strong brand style, create a new image of KISSFUNK Creative Crew.

KISSFUNK

"new identity" is the inspirational message of KISSFUNK 2019A/W's creation. It is also a brand new attempt. It is derived from the movie "Become John Malkovich". In this unique and crazy black comedy, The male master John Cusack puppet master uses his mask to satisfy his greed. He enters his brain through Markovic's brain interface to snoop and control the actor John Markovic, with the appearance of Markovic. A new identity appears as a cognitive object of others. In line with the inspiration of the movie "Become John Malkovich", the keyword "identity-community-new identity-seeking-snooping-greed-restructuring-another new identity" is decomposed and visualized. Incorporating into product design, interpreting the unique expressiveness of 'new identity' through imagery and plane.