Brazilian gem looks forward to Chinese buyers
The small town of southeastern Brazil, Teofilo Otto, is located in the mountains of Minas Gerais. From Rio de Janeiro, you need to transfer to the plane first and then drive 150 km to arrive. Every year in mid-August, this small and inaccessible town is full of people, and it is the place where Brazilian and even global jewelers gather.
On the evening of the 11th local time, the annual Brazilian International Gem Fair kicked off. During the five-day exhibition, tens of thousands of jewelers will purchase a large number of world-recognized gemstones and semi-precious stones and jewelry from emeralds, sea sapphire, tourmaline and emperor jade, and then sell them all over the world to decorate consumers. The head of the room, or enter the collector's secret room.
Brazil is a world-renowned gemstone producing area, producing 65% of the world's colored gemstones. Almost all of the raw materials processed in Hong Kong, Shenzhen and other places in China come from Brazil. The state of Minas Gerais, where Teofilo Otto is located, is the largest gem mine in Brazil, producing a large number of emeralds, tourmalines, emperors, crystals, sapphires, etc. Although there is no gem mine around Teofilu Otto, it is the most important gemstone carving center within a few hundred kilometers, with more than 1,000 workshops of various sizes. Although the small town is geographically remote, it has become a world-recognized gem and semi-precious stone processing and sales center.
At the opening ceremony of the gemstone, the mayor of the city of Teofilo, Toto, told Tu Xinhua that the foreign customers who came to participate in the gem exhibition came from European countries, the United States, Russia, India and China. Hong Kong has the most customers. Although the number of mainland Chinese customers is small, the market potential of the Chinese mainland is huge. The city will consider hosting exhibitions in mainland China to attract more consumers in mainland China.
The blue sea sapphire, the emerald green emerald, the purple amethyst, the colored tourmaline... The crystal clear gems and semi-precious stones reflect the beautiful light in the background of the pavilion, which is dazzling. Beautiful gems not only make women love it, but some naturally formed stones also make male collectors covet. In order to attract customers from Eastern countries such as China and India, some exhibitors also use crystals to sculpt Buddha avatars, Maitreya and other handicrafts for customers to choose.
The jeweler Edson, who has been driving more than 1,000 kilometers from the capital Brasilia, is a frequent visitor to the annual gem exhibition. For 35 years, he has come here every year. In the process of dealing with Chinese customers frequently, Edson has been able to skillfully use Chinese to name various gems, and even bargain in Chinese. The purpose of his coming here this year is to hope to be able to purchase gems that meet the preferences of Chinese consumers with the eyes of Chinese customers.
Ribeiro, a local jeweler who sells his stalls every year, says that there are some Chinese among his clients. He feels that Chinese customers prefer various types of tourmalines, as well as inexpensive and dazzling amethysts and blue crystals. , citrine, etc. In September, he will go to China to participate in the Shenzhen International Jewelry Fair to promote Brazilian gems.
Due to the continuous expansion of the Chinese market, Ribeiro and its partners also intend to set up laboratories in Shenzhen and Beijing, China. In addition to selling gemstones, the main purpose is to help Chinese consumers identify gemstones and spread gem knowledge. Ribeiro said: "Chinese consumers are very fond of gems, but the knowledge of gems is relatively small, especially the lack of means to identify the true and false gems and the lack of quality. Our laboratory will fill this gap."
The mayor of Neiva said that although the gemstones are limited resources, the current gem mines in Brazil are mainly based on manual mining, and the excavation is not deep. If advanced technology equipment is used, it can be deeper, so we also hope to have Chinese enterprises. Come here to invest, develop together, and develop sales channels. He said: "We are applying to the higher level government for the establishment of a bonded area, providing preferential policy support for foreign businessmen and foreign capital, thus promoting the further development of the local gem processing industry."
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