Introduction: the development of underwear industry today, brand underwear to join the shop has proven to be one of the best venture capital projects now. But now the market mixed lingerie brands, underwear brand charisma are big and small, but also the intensity of support is uneven, the brand joined the business underwear has become more difficult. How to run their own brand underwear franchise? Underwear marketing experts advise themselves to operate brand underwear franchise stores from the choice of brand.
Although underwear industry in China only 20 years of development, but the momentum of development is very rapid. Underwear brand mushroomed birth, brand underwear franchise became the best channel for underwear business now. According to China's underwear market research report shows that: At present, China's underwear market with annual sales of 20 billion to 50 billion yuan, and the annual growth rate of nearly 20%. According to underwear industry veteran poetry company executives, middle and low brand underwear stores relatively moderate threshold. The amount of investment is not large, and the brand will give more support for franchisees to survive.
Investment venture opened underwear stores, select the brand is very important, underwear brand stores is the future development trend of clothing. But do not choose those weak, no support brand, because such a shop will be very difficult. Beauty poetry is from underwear factory to underwear chain stores underwear chain developed in the product quality and experience in shop has a great advantage of the shop to give enough support to start a new shop can also be successful quickly. Then choose underwear to join the brand, what cheats do?
The first is to look at the qualifications of enterprises, including registration time, registered capital, trademark registration admissibility, if a company registration time is only a few months, the registered capital is also pitiful, no matter how favorable their policies, commitment to support and return More tempting, investors must be well balanced. Because they themselves precarious, how spare to support the franchisee, to give the franchisee hope?
Second, as far as possible the field visits, including the size of the company, direct sales stores, factories, the version of the warehouse or even the warehouse, no matter how good the picture was taken, it may be false, can not be taken seriously, only see the truth to truly understand the brand strength . Look at the size of the company from the office environment, the number of personnel, personal qualities and more understanding, see direct sales stores depends on business conditions and service quality, see the factory depends on the production management and whether there is a separate version of the house to see the brand's warehouse Look at inventory, the only way we can understand the overall strength of enterprises, only guaranteed later.
Third, understand the soft power of enterprises to identify whether the independent product development. Some corporate photos taken beautifully, but in fact to the market to buy some beautiful products to find temporary shooting, itself does not have the strength to develop. Discrimination is to look at the model room, physical stores, factories and warehouses are the same style, but also can ask the business development department colleagues to showcase the original design and design manuscripts, you can determine the product is self-development, Or the purchase of the street goods.
These are just to teach you how to choose a strong business, study the hardware, can not ignore the software conditions, the brand provides training and service support how? Is a key factor in whether the latter can make a profit. Training is a lot of brands in recent years are used in a management, communication, inheritance and other effective ways. However, we must clarify the intensity of its headquarters training how? The past few years the market shows that many companies are required repeatedly in the franchisee, only reluctantly looking for a teacher to cope with the effect of such training can be imagined And know. Beauty poetry in the franchisee door will arrange courses, according to the ability of customers to arrange one to three days of training, so that customers fully understand the underwear marketing and store management, the fastest to become a qualified underwear franchisee.
With the development of the times, everyone has a business dream. Open brand underwear stores undoubtedly the fastest start-up projects, good shop, preferred to choose a good brand. Equally powerful hardware and software, the brand has a certain influence on the brand is the best entrepreneurial choice.
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