2014 luxury brand popularity or into a new fashion
In the economic environment and changes in the dual role of luxury spending habits, the sudden emergence of light luxury brands so that shopping centers and department stores set a new mind.
Do not catch big design Amoy
Luxury brands as a symbol of identity in recent years won many fans in China, but when the top luxury brands gradually reduced to "street package", coupled with the economic downturn, white-collar consumer groups began to turn their attention More low-key, more emphasis on design, the price is relatively low, "light luxury brand", these high-end positioning, a single product prices from a few thousand dollars to tens of thousands of dollars, "both face, but also lick" light luxury Gradually favored.
In the meantime, shopping malls and department stores also keenly touched this trend. The new shopping malls with the theme of "light luxury" appeared one after another in the domestic first-tier cities. It is also understood that Guangzhou Pearl River New City will also be present in the city by the end of 2014 A large international light luxury fashion shopping center.
Expected in 2014, luxury extravagance will become even more popular and become a new trend.
Like it will be able to afford to buy
According to the latest "2013 China Luxury Market Research" report shows that the Chinese are still the world's largest consumer group of luxury goods, bought 30% of the world's luxury goods. However, the report also shows that a few years ago, Chinese consumers sought after luxury madly, recognizing LV, GUCCI, Hermes, Rolex and a handful of the top brands such as spending habits in fact, a significant change in the past two years, with the Some luxury consumers have rich purchasing experiences and have more knowledge of fashion luxury brands. Luxury consumption is not limited to only a few top brands, but some are of good quality, with potential of brands and relatively low prices Luxury brands naturally become the new choice of such consumers.
Good quality hit the shirt low probability
As the light luxury brand choice than the top brand more than the lower the risk of collision hit the package lower, coupled with light luxury brand emphasizes the design sense, the logo is not obvious, but also quite popular with some low-profile consumers. Dan, who works for an advertising agency, rather than letting one see at a glance what brand you are using, makes better quality and designer clothes a topic of conversation between friends, and this will make it more personal and stylish grade.
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