Little rice, create innocence brand to enter the offline market

It is understood that the creation of Xiaomi's children's clothing is a very warm story. The idea of ​​Ying and her husband, the director of design, accompanied the birth of her daughter Xiaomi.

Since its establishment in 2010, Xiaomi has achieved remarkable results with its unique design style, humanized service concept, and ultimate quality assurance. Xiaomi cooperated with Shenhuo Hall to hold a "I am a little Madou" parent-child photographic activity at the beginning of the year. Due to the busy time spent with the children, parents can make better use of this activity to better promote the exchange between parents and children. Xiaomi, who was the sponsor of the 60th Anniversary Garden Festival of China Youth Welfare Children's Palace, made a colorful and happy event in June. Xiaomi was invited to participate in the Economic and Information Technology Commission of the Municipal Committee of the Communist Youth League in September. The "Chuangxiang Wharf Box Festival Carnival" event organized by the People's Government of Pudong New Area in Shanghai in 2013 was a favorite for many tourists due to their unique creative style; on November 9-10 Xiaomi Xiaomi participated in the “Hello! Bike Market!” festival held in Kerry City, Pudong, Shanghai and once again demonstrated the brand style of “Talking with Life and Making Ideas Sound”.
The recent parent-child show “Where is Dad?” has been enjoyed by viewers of different ages, especially as a favorite of parents. Cute child stars in the show's handsome and beautiful dress by the parents and children's imitation and attention, the development trend of the children's wear market has also been their parents' attention. However, as an original brand, Xiaomi Children's Wear established a new store in the children's wear area on the 8th floor of New World City, East Nanjing Road on December 3, 2013 to better serve the new and old customers. After two months of intense preparations. Xiaomi entered the offline market by the online market. Customers can now shop directly at the store to better understand the quality and color of clothes. Today's children have their own opinions, and can also bring their children to choose, they can choose their favorite style, color, etc. according to their preferences, the children are also more happy to wear.
Xiaomi has been recognized and loved by young parents and children with such unique charm. On the way to the original brand, Xiaomi will continue to work hard.

Today, with the rapid development of the children's wear market, Xiaomi is in full swing. It is expected that in the first half of 2014, a flagship store integrating children's wear and recreation will be opened at Lane Crawford on Huaihai Road Grand Times Square, which will surely attract the love of more friends. .