Congratulations "the beautiful world" into China's top 100 women's clothing category 14th - 2013 China Top 100 Brands Chain Influence
Congratulations "the beautiful world" into China's top 100 women's clothing category 14th - 2013 China Top 100 Brands Chain Influence
On the (Graceful Group Chairman: Mr. Li Kejian receive the award)
In the great changes in the consumer environment, the rapid development of new channels such as mobile Internet, cross-border business success, the rapid occupation of the international fashion brand quickly under the environment, etc., to promote the development of China's national brand to help Chinese brand chain better To grasp their own, China Brand Development Fund for the first time on the influence of Chinese brand chain enterprises were investigated.
The survey of influential Chinese brands chain, the main choice of the relatively concentrated chain of fashion industry (clothing, leather goods, jewelry, watches, beauty make-up) and fast food, food, handsets and other industries. The evaluation elements are carried out in seven dimensions from four dimensions: industry expert evaluation (brand sales, internal management, customer service, product quality), consumer voting (awareness), brand stores and national coverage Scientific, effective, objective and fair means to complete the assessment of the top 100 brands.
The survey lasted two months, from the early planning to the finishing of the data, the entire Institute of Social Responsibility in Peking University under the guidance of the China Brand Development Philanthropy Foundation professional market research companies and industry experts in the country separately, The investigation and evaluation work has been widely supported by industry experts and a group of Chinese brand chain enterprises actively participate. At present, the investigation of top 100 chain influencers in China in 2013 has been successfully completed.
Among the top 100 Chinese brand chain influence brands, there are 12 major categories and 17 sub-categories. Top 100 stores cover most provinces and cities in China with a total of 233,600 stores and an average of 2,336 stores. Top 100 influence brands are mainly distributed in Guangdong, Fujian, Zhejiang, Jiangsu, Shanghai and other coastal areas. These areas are open early, have a high degree of brand acceptance and strong brand awareness, and provide fertile ground for brand chain development in terms of human resources, policies and resources so that brands can be more easily spread and recognized.
The top 100 stores accounted for the top four categories of sporting goods, shoes, men's wear and casual wear, bringing the total to 141,500, accounting for 60.58% of the top 100 stores.
From the top 100 categories of China's brand chain influence category, geographical situation, regional characteristics and geographical advantages. For example: Guangdong Province, a total of 39 brands selected short-listed four hundred watch brand, four mobile phone brands, two luggage brand all from Guangdong; five hundred finalists five jewelry brands for the Guangdong brand; Guangdong Women (10) accounted for 62.5% of the total number of women short-listed. Among the 8 brands selected for the sporting goods, 7 are Fujian brands, with a concentration of 87.5% (Figure 2); 5 of the 10 selected men's brands are Zhejiang brands, accounting for half of the men's short-listed men's wear brands; In Shanghai, the concentration accounted for 66.67% of the finalists of the format.
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