EACHWAY: Be practical and practical

Every year before the Shenzhen service trade fair, many people in the industry are asking about what is new in EACHWAY. This garment company, which was only a designer workshop ten years ago, has now become one of the most dynamic players in the garment industry in Shenzhen.

Especially in recent years, Yizhi Hui has continuously introduced fashion museums, cutting-edge art galleries, “fish” culture, high-end women's clothing brands (HUI), and fashion art lifestyle brand sofas (SOFA)... It challenges people’s awareness of apparel brands and apparel companies.

When some people look with skepticism and regard these actions as “image projects” that are not related to industry, the growth in the number of sales of the Arts and the industry and consumers’ word-of-mouth has gradually eased this judgment. In other words, Yizhihui is pragmatic with a relentless attitude.

Dialectical retreat and practicality

At present, Yizhi Hui Fashion Group is a comprehensive group enterprise that takes apparel apparel as its industrial support, modern media and creative industries as its development direction, and has forward-looking development vision. The group integrates design, production and sales into a whole range of apparel, household products, cultural products, modern media, and creative industries.

According to Zhou Sheng, president of the group, the current structure and strategic ideas of Yizhihui actually continue the three directions of the company's future development in 2005: modern apparel + modern media + creative industries.

Under the guidance of this idea, the fashion museum and the cutting-edge art museum entered the preparatory stage, and they appeared on the Shenzhen service fairs in 2006 and 2007 respectively. However, these two "foreign objects" have made many people fail to understand, and have been shallowly cognized by the fuzzy evaluation of "doing cultural concepts."

But in Zhou Sheng’s idea, this is a deep industrial layout. In addition to brand cultural innovation, it is necessary to use this as a medium to integrate resources in different fields for their own use, for the sake of companies and brands. Step by step to develop the layout base point. It also has its brand expansion based on cultural creativity.

On October 16th, 2007, the two new brands HUI and SOFA of the Group were officially unveiled at the "Fishery New Life - Yizhihui 10 Year Celebration". This is exactly one of the results of the group’s integration of resources and its creativity over the past few years. With two famous Italian designers Giovanni Cavagna, Francesco Scianni, and deep collaboration with a number of cutting-edge artists, so that the two brands have a relatively transcendence of international temperament and development space.

At CHIC2008, Yizhihui integrated museums, art galleries and its three brands together. Its highly forward-looking corporate development strategy has attracted many people's attention. When Du Fuzhou, president of the China Textile Industry Association, visited his booth, he lingered and made a high evaluation.