I feel the current membership card system and the current situation, make plans for the marketing of the membership card of the five-star hotel, for the reference of the marketing friends, welcome to participate in the exchange.
How to conduct marketing of high-end membership cards.
First, knowledge articles:
Looking at today's hotels, clubs, and aircraft carriers, small to three or five tables of flies are issuing their own membership cards, VIP cards, VIP cards, but how many really retain consumers?
First of all, why should each merchant make a membership card: æ¤ The survey shows that 30% of consumers currently recognize the membership system, and most of them are loyal to the part of the membership card and the card and the card. The merchants also deeply realized the true meaning of the membership card, so the marketing of the membership card quickly came into being.
So why is the purpose of the merchant making a membership card? The hotel is in order to make money. The membership card is a membership-based commercial promotion form. Attracting a new customer is equivalent to keeping the cost of an old customer five times larger, and the membership system is more stable and can be visited regularly. ,
How to make a membership card suitable for your own store, in the face of many stores, shops, restaurants have made the membership card to make a living amulet at the same time, several of them reflect the unique side of the membership card, so the production of membership card is not the pursuit of Fine or simple, I think that the production of membership cards should be based on the old-fashioned decoration style, consumer groups, making membership cards with collection significance, and appreciation space, so cardholders will have a unique interest in your card.
What is the role of the membership card? At present, most merchants will also set the membership card at the price level and short-term interests such as discounts, points, and participation in promotions, and ignore the true cultural connotation and differentiated marketing methods that the membership card extends.
Whether the membership card can surround the consumer's heart is still to see whether the consumer really benefits from you, the price, quality, consumption time, consumer service, and other aspects of this is the fundamental business of the business.
Second, the implementation of articles
If you want to be a good marketer, you need to understand the products you are marketing. According to its unique personality, characteristics. Selling points, refining the consumer base, thus locking in the base customers and avoiding unnecessary waste of resources. Targeted marketing work, good planning, implementation in place, must produce miracles.
The targeted population is targeted at high-end people, so getting better service will be the first. It is a matter of attracting and protecting customers. Instead of competing on price.
Analyze the needs of guests, spiritual, material, emotional exchanges and other two rich. Therefore, it is decisive to ensure the increase in sales volume and quality.
According to the current situation, I suggest that we should strengthen the soft landing of culture, and carry out differentiated marketing activities, promotions, etc. with activities, celebrity effects and other related forums, activities, etc., in order to achieve the feeling of satisfying desires of experience and participation. Therefore, it will promote, advertise, and promote the use of the late membership card. We are not selling cards is the marketing concept of quality service.
As the person in charge of outreach marketing: First of all, it is clear about the internal situation and actively cooperate with all marketing activities of the company. Provide high-quality customers to achieve the purpose of providing quality service to customers.
How to do it?
First, build a team and integrate all customer resources. Screening. Therefore, the quantity guarantee quality. Purposeful, targeted marketing.
Second, take advantage of the efforts, use the developed customers to carry out the introduction, to achieve the purpose of word of mouth propaganda, improve the transaction rate.
Third, the maintenance of the relationship between the lover and the problem. First-class staff, first-class service, first-class enterprise. Only when the service is in place can it create a good marketing atmosphere and lay the foundation for the later conference marketing group purchase cooperation. The tasks within the marketing plan are not to be completed, but to be used to transcend.
Marketing team building
According to the different division of labor, the internal and external marketing team can be divided, and the internal marketing focuses on the cultivation of emotional intelligence. Do a good job. Outsourcing marketing team, emotional intelligence, IQ, public relations and other relationships must have a series of training and guidance. Unfair resoluteness can not go out, to ensure the team's elite strong execution and turnover rate. Thereby controlling costs and making profits larger.
Sharing of resources
In this case, it mainly refers to the resource sharing of high-quality customers, and it is possible to cooperate with different lines to achieve the goal. Including internal and external customer relationships, should be led by the Department of External Relations. The company's existing, and recent will be the second development and utilization of resources. and many more.
Talent reserve and basic guarantee
In order to ensure profits, enterprises must use and master manpower, and the end of management falls on people. Talent is the larger capital of the enterprise. Now our hardware is very good, the key is to work harder on the software. With talent, our cause can do more with less. I will monitor and guide the marketing staff to facilitate their rapid growth and profitability.
Heart
Everything must be done with care, whether it is inside or outside, only then can it be done. Life and basic security are the survival guarantee for employees' lives. The cost of outreach can be advanced from the reserve. It is also a guarantee to enhance the confidence of the staff. Humanized management. The relevant proportions are attached. So as to get higher-level talent to join the company.
Early start-up funding support and office space, etc.
External Relations Department: office, related office equipment, and guest database software. One person in the house. Telephone marketing for two people. Specifically determined by the manager of the external department.
The managers and teams of the Outreach Department take the principle of actual needs and take the road of excellence. Work closely with the Human Resources Department to acquire talents from multiple sources and enhance and accelerate the organization. Guaranteed by quantity. The choice of talents is determined by market results. The details are slightly. Quickly form a team.
Basic activity start-up gold: **** yuan. Normal activity and office expenses are extra. Transportation and communication costs of the External Relations Department.
All fees can be deducted from future business profits and are discussed separately.
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