Hai Paradise took the first step of the animation star agent Haier Brothers Children's Wear 2010CHIC
Hailan takes the first step in the world of animation stars. The Haier Brothers made their debut at the 2010 CHIC (China International Clothing & Accessories Fair), showcasing their brand's unique approach to children's fashion and home textiles. This event marked a significant milestone for the Haier Group as they expanded into the apparel industry, combining creativity with a strong emphasis on health and sustainability.
The 18th China International Clothing & Accessories Fair, organized by the China Apparel Association, China International Trade Center Co., Ltd., and the China Textile Promotion Branch of the International Trade Promotion Committee, took place at the Beijing China International Exhibition Center. After years of preparation, the Haier Brothers brand made its debut at the fair, standing out with its focus on green, healthy, and stylish designs. Their presence became one of the highlights of the event, drawing attention from both visitors and industry professionals.
Haier Brothers is more than just a brand—it’s a symbol of courage, intelligence, and vitality. In today’s society, where many children are raised in overly protected environments, there is a growing concern about their emotional and mental development. Parents want the best for their kids, but what truly helps them grow is not just comfort, but the ability to face challenges and develop independence. Through its branding, Haier Brothers aims to inspire children with values like bravery, wisdom, and health, helping them build a strong foundation for life.
The brand’s success stems from its use of animated characters that resonate with children. These characters have become popular around the world, leading Haier to adopt international licensing strategies. By integrating these characters into their clothing and home textile lines, the brand creates a fun, imaginative experience that appeals to both kids and parents.
One of the key strengths of the Haier Brothers brand is its commitment to health and environmental responsibility. From the very beginning, the brand has focused on using safe, eco-friendly materials. They partner with reputable textile manufacturers, including Qingdao Textile Union Holding Group and Huarong Group Haiyuan Company, to ensure the highest quality products. Their organic cotton comes from pollution-free regions such as Xinjiang and parts of Africa, while their fabrics are dyed using non-toxic methods that meet strict environmental standards.
Every product undergoes rigorous inspection to guarantee safety and quality. Even the packaging materials are made from recycled, environmentally friendly sources. This holistic approach ensures that every item sold under the Haier Brothers brand contributes to a healthier, greener childhood.
In addition to its focus on sustainability, the brand also leads in fashion design. With an international team of designers, Haier Brothers creates trendy, age-appropriate clothing that caters to different climates and lifestyles. Their collections for autumn and winter include themes like "Joyous Campus," "Dream Park," and "Happy Elf," reflecting real-life experiences that children can relate to.
To enhance the shopping experience, Haier Brothers introduced the "Children’s Life Experience Hall" in Qingdao in May 2010. This interactive space allows kids to explore and engage with the brand in a fun and educational way. Featuring themed areas like a beach adventure, the hall combines play, learning, and creativity, making it a unique destination for families.
At the 2010 Beijing Clothing Expo, the Haier Brothers brand stood out with its innovative concept, bringing together fashion, lifestyle, and entertainment. The exhibition center was filled with visitors, and the brand received widespread praise from media and industry experts alike. With its focus on health, creativity, and fun, Haier Brothers is setting new standards in the children’s clothing and home textile market, adding more color and energy to this ever-evolving industry.
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