The Chinese market brings new impetus to Germany's "horse"
Since the global financial crisis last year, many European and American textile companies have been seeking new growth opportunities in the Asian market, especially in China. Among them is the Horse Textile Group, a German company with over 150 years of history. Founded in 1862 in Munich, Germany, the group has weathered multiple global crises, including both World Wars and economic downturns. With 33 branches worldwide and operations in 85 countries, it offers more than 1,000 product varieties and holds over 100 global technology patents. Its products are certified by ISO14000, ISO9000, and the strictest Oeko-Tex Standard 100.
As a leading player in the interlining industry, Horse provides a wide range of interlinings, including black charcoal lining, woven, knitted, shirt, non-woven, and special interlinings for women’s and children’s wear. With over 1,700 product types, its offerings cater not only to fashion industries but also to automotive, construction, and energy sectors, supporting innovation in textile materials.
Horse has long been a preferred supplier for international brands such as Valentino, Armani, Calvin Klein, HUGO BOSS, and Max Mara. In recent years, the company has increasingly focused on the Chinese market, recognizing its vast potential. As China continues to grow economically and become a key player in the global fashion industry, Horse has expanded rapidly across the country.
The company officially entered China in 1984 and established Horse (Guangzhou) Textile Products Co., Ltd. in 1999. It later expanded to Zhejiang, Jiangsu, Shandong, and the three northeastern provinces. Additional branches were set up in Beijing, Qingdao, and Shanghai. In 2006, a large-scale production base was launched in the Fengxian Economic Development Zone in Shanghai, further solidifying its presence.
The 2023 financial crisis has validated the effectiveness of Horse's strategy to expand into China, reinforcing its confidence in the market. Three key strengths support its continued success in China: first, a strong culture of innovation that enables timely product development tailored to Asian markets; second, advanced production technology and globally aligned quality standards, ensuring consistent high-quality products regardless of location; third, a powerful and efficient sales team supported by a global service network, with over 100 branches and warehouses worldwide.
Horse remains committed to maintaining its premium brand image, collaborating with well-known Chinese brands like Yang, Nanshan, Red Collar, Pan American, Shanshan, Romon, Younger, and Bird. These partnerships help elevate awareness and proper usage of interlining in the Chinese apparel industry. Through continuous localization efforts, Horse is steadily establishing itself as a trusted and respected name in China’s textile sector.
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