2018 China Shaoxing Keqiao International Textile Accessories Fair (Spring) will be held from May 6th to 8th at the Keqiao International Convention and Exhibition Center in Shaoxing, Zhejiang. At that time, 540 companies will participate in the exhibition, and tens of thousands of buyers and visitors will come. Founded in 1999, Keqiao Textile Expo has become one of the three famous domestic textile exhibitions in China with the Shanghai Fabric Exhibition and the Canton Fair Fabric Exhibition. As a large-scale professional exhibition in the textile industry, Keqiao Textile Expo has continuously improved its influence and attracted a large number of well-known enterprises and professional merchants who have participated in the exhibition for many years. Especially in recent years, it has accelerated the branding and international development, and has become increasingly influential overseas. rise.
Facing the changes and confusion of the industry, the development pace of Keqiao Textile Fair has always been strong. The Textile Expo has brought a good interaction between the exhibition and the industry for Keqiao. The scale and volume of Keqiao Textile Expo are indicators every year. Refresh the record. In the 20-year relay run, Keqiao created a miracle in the convention and exhibition industry and delivered an exciting positive energy to the industry.
Accumulate new kinetic energy for industry development
Keqiao Textile Fair was founded 20 years, led the Keqiao textile industry chain extension, strengthening the foundation of industrial clusters, it laid an important position in the international textile industry. Although it was held in Keqiao, in fact, the status of Keqiao Textile Expo has already left Zhejiang, and it has gone to the national and international markets. Foreign businessmen gathered at the textile fair. Keqiao’s influence in international textile trade has long been concerned. Therefore, the Textile Expo is essentially an international small window, which is conducive to understanding the world's latest textile products and is conducive to driving Chinese textile products to go out more.
In recent years, Keqiao textile industry transformation and upgrading achieved remarkable success in the country with demonstration and leading role, while China Textile City Market and interactive exhibition, the keqiao thriving textile industry to maintain good posture. In 2017, the turnover of China Textile City market group was 164.25 billion yuan, an increase of 9.2%, and the online market transaction volume was 30.37 billion yuan, an increase of 37.5%.
Keqiao Textile Expo, which is the industry's vane and insight into the new development trend of the industry, has always been a popular exhibition for leading experts.
China Textile Industry Association, Sun Rui Zhe repeatedly visit the exhibition and spoke highly of. He once said that Keqiao Textile Expo, as a professional platform for China Textile City and Keqiao Textile Industry's external exchanges, constantly innovates and organizes thinking, perfects the mode of exhibitions, and uses information technology such as big data to broaden the channels for attracting exhibitions. Accurate positioning and precise force make Keqiao Textile Expo more and more popular and more and more influential. He said, "The success of Keqiao Textile Expo not only promoted the continuous upgrading of Keqiao textile industry, but also added help to the innovation and development of China's textile industry. It is a model for the continuous holding of professional exhibitions in domestic industrial clusters."
Guo Mu, honorary president of Zhejiang International Convention and Exhibition Industry Association, has been paying attention to the growth and development of Keqiao Textile Expo. In his view, Keqiao Textile Expo has long been a product display, and has developed into a complete industrial chain that has formed the exhibition industry, and its scale is also growing. In particular, the Textile Expo, as the leader of Keqiao Exhibition, not only played the role of the industry vane, but also helped the exhibitors to learn from each other and fill in the shortcomings.
In the China Textile City International Convention and Exhibition Center, on the open space on the east side of the original exhibition hall, two fixed deputy halls have been built in the north and south. This not only makes the textile fair say goodbye to the era of having to build temporary tents due to insufficient exhibition space. It is possible to have more exhibitions and exhibitions in various exhibitions.
For a long time, Keqiao has built a new highland for textile professional exhibitions with the spirit of “openness and sharingâ€, and relies on the unique advantages of China's textile cluster base to make the local textile industry from traditional manufacturing to innovation-driven technology industry and responsibility. The development of the green industry and culture led the transformation of the fashion industry. Every year, the world's leading new technologies and new processes can be seen at the textile fair. The latest international fabrics can also be found in Keqiao. In the past 20 years, the textile expo has made unremitting efforts to make the local textile enterprises in Zhejiang and even the whole industry get real benefits, and through the efforts of Keqiao, especially with the internationalization of the textile expo, the world will show the charm of China's textile powers. And strength.
Create a new era of development of the entire industry chain
“One flower attracted a hundred flowers to openâ€. When the Keqiao Textile Expo was founded, the original intention was to hold an exhibition at the “home entranceâ€, which is convenient for merchants to visit local factories when purchasing fabrics. Today, Keqiao is focusing on “making a fine spinning fair, strengthening the industry exhibition, and making excellent consumer exhibitionsâ€. While focusing on the spring and autumn textile fairs, Keqiao actively introduces and expands curtain fabrics, textile new materials , textile machinery, Industrial exhibitions such as printing and dyeing equipment, yarn grey cloth, etc., and the expansion of featured brand exhibitions based on consumer exhibitions such as the Automobile Expo, Agricultural Products Expo and Home Expo. This year, it is expected to hold 45 exhibitions, concerts and events. Among them, the number of textile exhibitions reached 13, which formed the agglomeration effect of textile professional exhibitions. With the textile fair as the leader, the new pattern of “one exhibition and multiple†exhibitions jointly developed by other industrial exhibitions and consumer exhibitions has taken shape. It is worth mentioning that many exhibitions, events and events have made the entry and exit time of many activities very tight, but the management services of the exhibition center have withstood the test of high-intensity exhibitions, such as the 30th light. The spinning city car fair ended in the evening of April 8th. It took only one night to complete the dismantling work. The 2018 National Robot Development Forum and World Cup Robotics China Games entered the venue on the morning of April 9.
Keqiao Convention and Exhibition Economy has carefully cultivated a number of professional exhibitions for healthy growth, especially the Keqiao Curtains and Window Shows. In 2017, it is a “blockbuster†and enters the fast lane of “One Year and Two Seasonsâ€.
The intensive exhibition held not only improved the utilization rate of the exhibition venues, but also maximized the value of the venue resources to form a competitive advantage, gradually forming a healthy and orderly exhibition environment, showing the scale effect of the exhibition, making Keqiao an eye-catching emerging exhibition. city. “There is an exhibition in the month and month, and every day is fashionable.†Keqiao Convention and Exhibition stimulates and incites relevant resources, showing the economic driving effect of the exhibition industry 1:9.
Pan Jianhua, director of the Keqiao District Convention and Exhibition Development Office, said that after 20 years of ups and downs, the Keqiao Textile Expo has grown to a high-end and high-quality development. He said: "In the 20 years of review, what kind of role does the textile expo play? This is a question we should think about. The textile expo plays a leading role in the country, including some industry clusters to follow the trend to hold similar exhibitions. After 20 Years of hard work and accumulation, we still need to constantly innovate and advance, Keqiao Textile Expo from a season to two seasons, curtain fabric exhibition, textile printing industry exhibition, textile new material exhibition, wall cloth wall card exhibition, creative design exhibition, etc. The expansion of textile professional exhibitions reflects our unremitting spirit."
In recent years, Keqiao's exhibition industry has been flourishing, with the exhibition as the starting point, improving the level of modern service industry, and achieving good results with great attention, specialization, marketization, fashion, and effective effect. "At a deeper level, innovation is the main theme of our exhibition. The textile fair is not only an exhibition, but also a product technology upgrade, a fashion brand promotion carrier, and a catalyst for the transformation and upgrading of traditional industries." Pan Jianhua said with confidence.
After 20 years of growth, the textile fair will play a better role. They focus on improving the quality of the exhibition from the diversity of exhibitors, the diversity of industrial exhibitions, the diversity of supporting activities and the diversity of service models. They not only pay close attention to the domestic textile industry, but also pay close attention to the leading technology of the foreign textile industry. In particular, they regard some emerging enterprises as the focus of the exhibition and attract the world's top high-end enterprises to Keqiao. From April 26th to 28th this year, 2018 China Keqiao Grey Fabric New Materials Exhibition will be held at China Textile City International Convention and Exhibition Center, and new materials companies such as DuPontTM Sorona will participate. According to reports, DuPont will hold special fashion show and keynote speeches, buyers can not only close contact with leading environmental fabrics and technology in the world, and also watch the fashion show of clothing environmentally friendly materials.
The supporting activities have always been the highlight of the Keqiao Textile Expo. The “effectiveness†and “grounding gas†have been unanimously recognized by exhibitors and buyers. This year, the first Keqiao Spring Fashion Week will be fully integrated with the spring textile expo, China Women fabric trends released show, China's top ten designer fabrics during the awards ceremony and a series of fashion events, runway shows and other forums will be held in the spring and Textile Fair Wonderful presentation.
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