Quality Creates Brand and Creates "China Intelligence"

In many industries, technology is the core of the brand, but in the apparel industry, brands are more defined by the design. China's garment industry is increasing its cooperation with the world-renowned apparel institutions to improve the design level. With the improvement of the design level, Chinese garment companies should gradually try to build their own brands while exporting. The core competitiveness of the textile industry is the brand, because the brand represents the choice of most people to some extent and is the best passport on the market.


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At present , the pain point of our country's textile and garment industry is the lack of core competitiveness of the brand. The reason is that the company's innovation power is insufficient. Although some companies have begun to increase investment in innovation, most companies, especially those that sell in the domestic market, still have the problem of lack of innovation. Their specific performance is in two aspects: The demand in the domestic market is changing, in the aspect of brand consumption. We are walking through the era of symbolic consumption and have entered the era of quality assurance. People buy brands because they have good enough quality guarantees. Consumers have become more and more concerned about the design of brands . Designer brands have become popular and are in a period of rapid growth. Homogenized products are already Less and less competitive. Our traditional advantage is low-cost expansion. This means that the traditional, extensive development model has no way to go. Therefore, some companies that had previously made blind expansions have had to start shrinking the front lines.


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We must transfer the company's development strategy to mention quality and create a brand. Although creating a brand is something many companies desire, creating a brand does not happen overnight. This is a long-term accumulation process. Design and R&D is a very important part of a company's brand creation, and designers are the most important link in this process. But for a long time, domestic schools have always been in a weak state in cultivating students' innovative spirit and innovative ability. Companies do not pay much attention to their designers, and they are even less willing to hire well-known designers.


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In order to improve quality and create China's well-known brands, we must start with two aspects: First, we must improve China's ability to innovate, reform public education ways with the help of popular innovation and the wave of entrepreneurship, and provide better services for innovative talents. The second is to increase the protection of intellectual property rights, to combat the production and sales of various counterfeit and shoddy goods, and to provide a better environment for corporate innovation. Therefore, on the whole, no matter from the current situation or the future development trend, innovation is the core competitiveness of a company and the only way to improve quality and create a brand.




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