Franchise market survival rate is more important than share

In the highly competitive franchise chain, the rapid expansion of market share is the strategy of most enterprises, and the higher the market share, the better the business day, is it really? Although the market share is crucial, but in the shop process, steady win, the survival rate is even more crucial, if the latter can not keep up the service, open more, die faster, the worse the reputation. Shenzhen Cloud Dream Jewelry Co., Ltd. is a comprehensive enterprise focusing on research and development, production and brand operation of fashion accessories, apparel accessories. Since its inception in 1999, the company has always adhering to the "professional, pragmatic, honest, enterprising" business philosophy, the world has more than 30 countries and regions, providing customers with quality products and attentive service. Our customers include Wal-Mart, ZARA, TARGET, Disney and Song Lixi, Ying Er Group, and many other domestic and international famous brands. The company's "Carlotti" brand has opened a number of provinces and cities in China chain stores and brand counters. Operating products include fashion jewelry, hair accessories, scarves, hats, glasses, and so on more than 10 categories. In 2012, Cloud Dream took the lead in putting forward the brand concept of "apparel matching experts" in the national jewelry industry. We will focus on the high-end apparel accessories, with a view to leading apparel with the trend, casting well-known fashion brands. Products to be in place Supply chain to be smooth In the process of joining, the policy landed, the product is in place is the key, the brand's foundation is the product must be in place. China's top ten innovative jewelry brand Carlotti, the first to give the largest partner in the product support, twice a month new products listed, once or twice each month on the new products, how many new models. To ensure that the market turnover rate of goods faster, consumers can see new products faster. In the one-stop shopping plan, the category is complete, rich style is one of its major characteristics, but for the bag, including fashion, jewelry, hair accessories, scarves, hats, glasses, Buy hand-based, self-designed as a subsidiary of the way, not only to ensure that the product's fashion also greatly enhance the uniqueness and trend of the product. Advocate consultant sales implementation of professional training For franchisees, product protection is the fundamental, substantial sales is the basis for survival and development. Everything is for sale, the turnover depends on a variety of factors stacked together, products, services, display ... and so on. Calodie advocates one-stop fast fashion shopping marketing concept, the implementation of consultative sales methods. Consultant sales and shopping guide is different is that the seller needs to observe the customer's temperament and feeling, and full communication with customers to understand customer needs and provide customers with the day and then match the costumes with the program or customer needs Scene with the program. These professional sales methods will be implemented through regular and irregular training. Director Yang introduced Road. To this end Caroty hired well-known foreign and Hong Kong well-known staff on staff with regular training courses, so shopping guide is not just a guide and display of goods employees, but also to give advice to customers with a lecturer, greatly enhance Sales rate and customer adhesion. So as to enhance the sales, turnover purposes. cloudream Calody first proposed "costumes with experts" concept, the jewelry is defined as the expression of cultural and emotional symbols, making it the crowning touch of the interpretation of personal taste and temperament, to abandon the traditional cognitive jewelry as the fashion accessories Misunderstanding, highlights its personality in the overall shape and the role of an integral part. cloudream 卡洛迪 provides not only jewelry, but also with a concept, a way of life, a self-evident attitude. We are committed to let more women, no matter in any occasion, can be reflected in every detail with elegant, or intellectual, or wild, or sweet and unique charm.

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