This year's fur raw
Material prices more than doubled last year, but Chinese buyers are frequently appeared in the world's major auction, and generous orders. The reason is because China's fur consumption has entered a "blowout period." According to the China Leather Association, the annual output of fur in the world is about 2.5 million pieces, of which 1.5 million pieces have been bought by Chinese consumers. The author believes that the global fur output has entered a relatively stable period, while China's fur consumption has entered a rapid upward channel, which accounted for the proportion of the world will further rise. Estimated that at present, China has the ability to have every hundred people, the number of three to four pieces of fur clothing, fur consumption just entered the "blowout period." Unlike foreign "aristocracy", fur apparel in China to go is the trend of fashion, civilians line, estimated that China has a population of not less than 340 million people with the ability to consume fur, so the market potential is very large. Judging from the situation of China Leather City in Haining, fur sales in 2009 increased by more than 30% over the previous year. This year, with more than 230 fine paved fur square opened, I believe there will be a greater increase in the consumption of fur. In addition, from the consumer side of the entire leather point of view, fur this year, "popular" situation has been very obvious. And the general popularity of different products, the fur boom will not be "a hit," but will continue for a long period of time, there are 3 to 5 years or longer. Compared with the leather, fur raw materials and their products are relatively higher value, known as "soft gold," fur raw materials and products realized more easily than other commodities - these factors are also inspired the industry and consumers passion for fur is an important reason . However, it should be pointed out that the competition of fur involves a series of factors such as product quality, R & D, brand marketing and environmental protection, and its requirements on the financial strength, design capability, production management and brand operation of the enterprise will be higher. This year, I read, including Haining, Liaoning, Liaoning Tong Fort, Xinji three industrial bases in Hebei and Hong Kong, a lot of fur companies, there is a feeling is obvious: the strength of the company's real fashion products to achieve the added value of fur in order to allow This nature gives humanity's "soft gold" in the hands of consumers can continue to preserve and increase value. In addition, although China has become a large consumer of fur, the pricing of raw materials has been dominated by several major auction houses in Northern Europe and North America. This is really an embarrassing phenomenon: foreign-dominated "Made in China" pricing power is dominated by foreign investors, including traditional textile and garment and electromechanical products, and rare earths, which have attracted much attention recently - a phenomenon that permits Explain that the buyer has greater bargaining power in situations where the supplier is aggressively competing for the market. Then, the focus of fur consumption is shifting to China. As the "Chinese buyer" who plays an important role in the global fur market, when can we have a bigger say in the pricing of raw materials? The matter related to the long-term development of the fur industry, the Chinese industry is worth considering a problem!
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