Hong Kong WISDOMB Zhen Chi America experience on the - after-sales service management

For Jung Chih-Mei, people-oriented, concerned about the consumer, consumer service, product sales service focus on the "service marketing" model has increasingly played an important role in the store store building. Market competition in the final analysis is the competition of consumers, no matter what the industry, only the real consumer satisfaction, our marketing can be considered successful. Only to enhance after-sales service building, fully understand the consumer, consumer psychology, focus on sale details, to improve the work of shortcomings in order to improve service quality, through the whole process of quality service, in exchange for consumers of Zhen Zhi US brand loyalty.
"Good after-sales service, the people more like Zhen Zhi US dress more, many old customers volunteered to introduce new customers to buy apparel for us, a lot more contact, we became friends with customers, they not only recognized us We are also very satisfied with our meticulous service and we are not only more famous, but also we have gained a lot of loyal consumers, "said a clerk at a WISDOMB store.

How to improve the level of after-sales service stores, Zhen Zhi-US approach is:
1, standardize service standards, improve the overall quality of staff. The company for each storefront can serve as a service staff is more carefully selected, Barry pick one. After-sales service personnel are direct contact with consumers front-line staff, they not only have a very comprehensive product knowledge, service knowledge, but also from the consumer and the company point of view, to provide consumers with humane and satisfactory service is to coordinate consumption Information communication between the company and the company. Company requirements, each Zhen-chi US store service personnel must have a sincere, enthusiastic, customer-oriented service, familiar with the company's history, corporate culture, product performance and price, marketing, customer service, logistics and other departments of the workflow , After the company's marketing staff training assessment before induction, and regularly organized to the company for unified training. After each staff member undergoes a rigorous examination, they can start their jobs and their professional services have won praise from consumers.
2, to protect product quality. The company strictly requires that each Zhen-chi-mei boutiques can only be distributed Zhen Ching-mei a dress, the company under the protection of modern advanced production lines, the use of high-quality raw materials, exquisite processing, the entire production process light quality inspection there are dozens, Only to ensure the quality of products to ensure that consumers buy Zhen Zhi US clothing comfortable and durable, increase customer confidence in the products and services and satisfaction, enhance corporate brand image.
3, to provide nursing advice . Zhen Zhi US clothing service is not just to provide consumers with some superficial advisory services and simple maintenance. In many cases, the brand value of Zhen Zhi Mei is reflected in the meticulous and unexpected care of consumers. It not only reflects the company's humane service, but also really touched many consumers. When you buy Zhen Zhimei products, the clerk will introduce you to your purchase of clothing features, its raw material composition, processing technology, performance, care instructions, routine maintenance precautions, can be described as meticulous, caring home. This is the difference between Zhen Zhi Mei brand clothing to other places the most significant.
4, the establishment of customer files, regular visits. The company set up an e-client file for each storefront and arranges regular visits to understand the psychology and needs of consumers and to listen to the opinions of consumers and earnestly make records so as to solve practical problems for the customers at the first time. In the holidays, promotional activities time, the timely notification of Zhen Zhimei's old customers, to facilitate them or friends and family to buy. Customer Service Commission opened a 24-hour service hotline, to prepare for customers from time to time need.
5, to enhance information feedback. Store stores will be collected to consumer demand information, comments and other timely feedback to the company customer service center to facilitate the company with reference to market consumer information launched in favor of the brand, in favor of consumers better service. While promoting the construction of Zhen Zhi Mei brand, it has won the loyalty and satisfaction of consumers.

After the company's marketing staff's efforts, the service concept of stores throughout the country, the quality has been improved, fully meet the company's after-sales service requirements, but also has been affirmed and praised by consumers. The company not only developed a scientific sales service standards, but also try to quantify, more efficient service to customers, and strive to be perfect, so that consumers are satisfied and assured.
Quality Pioneer, service tree banner, to be good after-sales service is not empty talk, nor is it a gimmick, in Zhen Zhi-US view, to have a sound service system, high-quality workforce, sophisticated service strategy, the correct service Philosophy, and never-ending, perseverance in the pursuit of service quality can truly serve customers.

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