Classic jeans brand Levis China's first body scanner to come to Beijing

Levi's? classic jeans brand has long been a household name, created more than 150 years ago to create the world's first jeans, has been leading the trend of denim so far, won the crowd, but also by other brands to follow.

Levi's? Apart from paying attention to the traditional classics, this time more courageously innovates, pursues the footsteps of the technological development of the times, introduces the advanced human body scanner (AlvaScan powered by Intellifit). The body scanner can fully understand the shape of the tester. The arrival of this time in China also added more pants for Asians, making it possible to recommend jeans that fit the consumer's body shape.

Levi's? This initiative is a collaboration with Alvanon to design this scanner that can analyze the body size. Inspiration comes from the fashion designer. In the past, they all needed to know the exact size when making the design, so they would often use an instrument that measures the size as a reference aid.

As the founding brand of the world's first jeans, Levi's has always wanted to provide consumers with the best quality and suitable jeans, so it brings such an instrument concept to the consumer front. After entering personal data, using advanced technology, the machine will scan the entire body size in 360-degree rotation, convert the collected data into 3D images, and combine different series of features to quickly provide accurate results. For example, the same consumer receives a recommendation. May be 26 yards of Lady Style, 27 yards of 501? or even 28 yards of Founder cut, because consumers need the most close-fitting size to wear Lady Style sexy, need a slightly loose 501? to reflect the comfort and casualness, and Founder cuts need to increase the size to become a street hipster. Therefore, consumers need to be able to analyze and recommend for them the most suitable and most appropriate body cut and size. And to do it all, the scanner only takes the tester two minutes.

Before the human body scanner was used in the United States, Japan, and Italy, it was quite popular with local consumers and the effect was very amazing. During the tour service, more than three times the usual customers come to measure, not just curiosity, these consumers prefer to use this machine to measure the exact data in order to choose the perfect Levi's? jeans that are more suitable for them.

This transparent cylindrical machine like a space-time conversion machine has now arrived in China. From May 31st, 2007 to June 3rd, 2007, the show will be held in the colorful world area of ​​the first floor of Beijing Oriental Plaza. Whenever participating in the scanner experience, you will receive a limited number of Levi's? gifts (limited while stocks last) on the basis of the scan results.

Levi's Body Scanner Show Address:

Levi's® Asia's Newest Concept Store

Chaoyang District, East Third Ring Road 39, Jianwai SOHO Villa V-118

phone

Time: From June 4, 2007