The top fashion brand Burberry's turn of the century

Burberry was born in the United Kingdom with its iconic checkered pattern and double-breasted trench coat popular in the world, experienced nearly 50 years of ups and downs still stands, and now leads the fashion with cutting-edge design trend.

In 1865, the Englishman Thomas Burberry founded a fabric business named after himself. The old Burberry partnered with the textile factory at the beginning of its establishment to develop a new type of waterproof fabric. This kind of gabardine coarse cloth is widely used in the farmer's overalls to protect them from all year round rainy weather.

The "Burberry Checker" that we are now familiar with is just a lining fabric. Compared with the current street knowledge, they are only hidden under the surface. Until the 1960s, Burberry Square formally came to the front desk. Its popularity was unexpected, it appeared in many popular movies, including "Tiffany's Breakfast" and "Kramer couple", Burberry has therefore become the world's top fashion brand.

Unfortunately, the short-lived, unchanging business model and the lack of innovative products made Burberry's performance flat over the next 30 years. In 1997, the arrival of an American chief contingent stopped Burberry from retreating and saved the situation. Her name is Rosemary Bravo. It is this highly prestigious woman in the industry that has revived the old and retired Burberry.

First of all, she recruited talents around the world. Talented people can make young Burberry who is already lacking vitality. At the same time, Rosemary knows well that good executive director must have a good team. Next, she has to work hard on the product. In order for more people to know that Burberry has a wealth of feminine products, Rosemarie has increased her marketing efforts. For fashion products, an important means of marketing is imagery. Show it intuitively. In the nine years that Rosemary took office, she changed the $400 million Burberry into a company with a market value of one billion U.S. dollars. This change has been hailed as a marketing miracle, and it has also become a textbook for many people.