Alternative avant-garde Japan Comme des Garcons brand

The founder of the well-known brand Comme des Garcons is the famous "alternative" fashion designer of Japan's contemporary name Kawakubo. Kawakubo was born in the 40s of the last century, and his father is a professor at Tokyo's Keikyo University. She studied art at Keio University, and after graduation, she worked at the advertising department of a clothing fabric factory. With an increasing understanding of fabrics, Kawakubo was interested in costume design and soon she became an independent fashion designer.

In 1973, Kawakubo established his own clothing brand Comme des Garcons (French means "like a boy"). In 1975, the brand held its first women's conference in Tokyo. In 1981, Kawakubo held a press conference at the Paris Fashion Show for the first time. Her imaginative and innovative style was immediately taken seriously by the international fashion community and laid the foundation for the Comme des Garcons brand.

Kawakubo's design was full of big black squares. She used plaintive background music on the fashion show and the model was ugly. When other designers emphasized the curve highlighting women, she made the clothing heavy, distorted and even fragmented. Her clothing often does not reflect body size, nor does it have a symmetrical and regular proportion. It is said that when Comme des Garcons Fashion sells, there must be instructions on how to wear it so that customers can wear it properly. The brand's "pretender" once led the loose, asymmetric fashion design trends of the early 1980s.

In 1983, Kawakubo received the Japan Daily News Fashion Design Award. In 1987, she received an honorary degree from the American Fashion Technology Institute. Unlike Japan's modern fashion designers such as Takada Kenzo, Issey Miyake, and Yohji Yamamoto, Kawakubo did not go abroad to study as a European fashion designer and did not undergo orthodox training in fashion design, but in Japan, she made designs. It is not a pure ethnic thing. Her consciousness even surpasses that of the avant-garde Europe and America. Many of her works are much more popular than the fashion industry. Although not everyone likes her clothes, she has won the recognition of the world with her distinctive personal style. Even some critics predict that the design style of Comme des Garcons and Prada will be the blueprint of the new century. Those who pursue the popular must not ignore Kawakubo.

The Comme des Garcons brand is also quite distinctive in its operations. For example, it opened its first clothing store in the Soho district of New York, where no fashion designer opened a store. Ten years later, Comme des Garcons withdrew here when the Soho was full of high-quality displays. , took the lead in relocating to the Queer Hi District where the original warehouse was located. Today, the art of Chalé is more avant-garde than Soho, and the work is very surreal and alternative, and the ultra-modern décor of the Comme des Garcons store has become a hot topic.

The head office of Comme des Garcons is currently located in Paris, and Chuan Jiu Baoling, who is accustomed to wear a black coat and has short hair cut shoulder to shoulder, is still the chief designer of the brand. The brand now has more than 200 counters or boutiques worldwide.