Champion set up a counter in Shanghai at the end of September to focus on sports and leisure wear

Nike, Adidas, Reebok and some other internationally-renowned sports brands have come from all over the world and have been competing with each other since entering the Chinese market. Over the years, the contest of several major sports trumps has not stopped. Another internationally renowned sportswear brand, Champion, has also played the "ideas" of the Chinese market. It was learned from Champion's Shanghai clothing conference yesterday that Champion has officially stated that it will enter the Chinese market and will be established in several major shopping malls in Shanghai at the end of September. Put counters.

It is understood that Champion has always been the designated clothing brand in the NBA competition. Its subsidiary company is Sara Lee Branded Apparel (Sally Brand Apparel). Ding Xia, general manager of Sallie Apparel China, told the “Daily Economic News” that the current Chinese sportswear market is not saturated and Champion still has room for development. The forthcoming 2008 Beijing Olympic Games will also give Champion development opportunities. . As early as the 1980s, Nike began to enter the Chinese market. Adidas's Chinese market has also matured. It is not easy for Champion to become one of the major sports brands in China. Larry French, vice president of operations and business at Asia Pacific of Sally Clothing Company, said that Champion now combines sportswear and casual wear. The first 10 men's and women's sportswear introduced in autumn and winter will have Champion's sports and leisure features. Currently, Champion will not be a footwear product. It only targets 18-34-year-old consumer groups and specializes in casual sportswear. This is different from Nike, Adidas, and Reebok sports brands.

“Champion's development after entering the Chinese market will focus on expanding the scale of business in Tier 1 cities such as Beijing, Shanghai, and Guangzhou, and will gradually cover the brand in Tier 2 and Tier 3 cities. After China's mature development, Champion will also run branded stores and online. Shopping and other channels." Ding Xia revealed.