Zhou Shaoxiong admits that the "seven wolves" have expanded their international dimension

On September 24, Fujian Septwoo Industrial Co., Ltd. held the "2007 Spring-Summer Product Launch Conference" in Xiamen, which attracted many merchants from South Africa, Australia, Hong Kong, and Taiwan. President Zhou Shaoxiong believes that today's China has become an international market and the competition for seven wolves in the country is a process of internationalization. Only by practicing internal strength and synchronizing with international products in product development and popular feelings, will it become an international brand to become accustomed to success.

Zhou Shaoxiong said that following the relocation of the company's R&D center and marketing center to Xiamen, the next goal of the seven wolves is to become international and become an international brand. The first step for Seven Wolf to open up the Xiamen market is to open two new stores in Zhongshan Road and Mingfa Mall in October this year. The business area of ​​the Zhongshan Road flagship store is more than 1,000 square meters, which is not only the pioneer of the seven wolves to fully exploit the Xiamen market. The business scope will also reflect a situation after the transformation of seven wolves.

Zhou Shaoxiong said that the operating philosophy of the seven wolves has changed from selling what kind of clothes to men wearing consultants, that is, telling consumers what kind of clothes to wear on what occasions, how to match them, and even becoming a life image consultant for the citizens. Seven wolves are currently vigorously developing women's and children's wear, and will launch in the future, lovers, father and son, and other specialty products.

Zhou Shaoxiong also revealed seven major wolves expansion plans: entering the fashion industry investment field. He said that although the seven wolves have expanded their brand positioning, it is still not possible to eat all the clothing styles. Therefore, they plan to purchase some distinctive mature brands or invest in some designer newly-designed clothing brands to form the manufacturing-retail industry. - The leap in investment in the fashion industry.