Luxury brand Karl Lagerfeld opens its first men’s concept store in Paris

The luxury brand Karl Lagerfeld seized on some of the factors that were active in the market and opened the first men’s concept store in Paris. Pier Paolo Righi, CEO of Karl Lagerfeld, explained: "The store is also very important for men's shopping, and men's clothing also has a strong contribution to our business." The store opened this time retains monochromatic black and white, about 1430 square feet. Feet, located in Rue Marbeuf, France, and has tailor-made high-end tailors.

Karl Lagerfeld's classic cuts, including the men's collection launched in 2012, are also displayed on the two floors of the venue. Leather and fur coats are included in the current launch of the new product, available in sizes ranging from XS to XXXL. The price starts at 109 euros. Storefronts also include small leather goods, perfumes, accessories and souvenirs. In addition, consumers can choose according to the book browsing. The Karl Lagerfeld brand operates 17 points of sales, mainly in Germany, France, the Benelux Economic Union and China, and the company plans to launch nine more sales points this year.