Pink-blue wardrobe "Lifisee Art Space" Eight Moon Phase Huaqiang North Century Meeting

Mr. Li Feiyue, chairman of the Pink Blue Wardrobe Fashion Group who used to be the piano teacher and host, has continuously brought innovation and cross-border innovations to Shenzhen women's clothing since the BBLLUUEE brand was founded. He has been looking for compatibility between business and art. The balance between life and work. In 2012, the Pink Blue Wardrobe established a staff troupe for arts and fashion music dramas in 2013. In 2014, the company will re-introduce fashion scene musicals during the Shenzhen Fair. At the same time, the 1200-square-meter "Lifisee Art Space" of the Pink Blue Wardrobe Fashion Group will be unveiled at the Shenzhen Century Shopping Center in August. In late spring and early summer in May, we followed the apparel industry association, once again entered the pink blue wardrobe, and listened to Mr. Li Feiyue, Chairman of the Pink Blue Wardrobe Fashion Group, to talk about his leap from the costume to the art.

Return to the art from the costume and find the unique quality of the brand Shenzhen Evening News: Mr. Li Hello! I heard that you have made great moves this year. Can you tell us in advance?
Li Feiyue: In August of this year, on the second floor of the Century Gateway shopping mall in Shenzhen's most prosperous Huaqiangbei business district, there will be a new debut of our 1200-square-meter "Lifisee Art Space." This is a pink-blue wardrobe for years of artistic exploration. Based on that, the best branding ideas are disseminated and the ways of art lifestyles are disseminated.
In 2012, the Pink Blue Wardrobe established an employee art troupe. This allowed us to rapidly establish fashion aesthetic perceptions through the arts and let me return to the arts from fashion. In 2013 we created a fashion musical, which is the world's first creation of fashion art and musical art. This year we also set up a shadow club that combines the Shaanxi Shadow Play and the Hunan Shadow Shadow into the inheritance and protection of folk art. During the China Shenzhen International Brand Clothing & Accessories Fair in July, the Pink Blue Wardrobe Troupe will also launch a musical performance of a musical scene. These cross-border art and fashion, precipitating a series of unique BBLLUUEE brand's cultural genes.

From clothing cross-border art, into the consumer's heart Shenzhen Evening News: Why do a clothing brand to cross the border art?

Li Feiyue: The brand needs to return to life, fashion needs grafting art. Lifisee Art Space is a living art experience space. In the 20 years of fashion in China, people in Chinese clothing are working hard. Over the years, I have traveled extensively in Europe, especially with Mr. Glasman, president of the French Fashion Association, for many years of personal contact. Let us realize that the advantages of European fashion are derived from the fusion of art and life.

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